Nikon 2008 Annual Report Download - page 14

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Review of Operations
Imaging
Company
Success of the “full lineup” strategy, adding the fl agship model D3 and
D300 to the entry-level model D40, which opened the market, generated
signifi cant increases in revenue and earnings.
Sales rose for new digital SLR cameras of D3, D300 and D60 and new compact digital cameras
including the COOLPIX S510, as well as for existing products such as the D80, D40, and D40X.
As a result, segment sales rose 30.6% from the year ended March 2008 to ¥586,147 million,
with operating income up 83.8% to ¥83,974 million.
Review of the Year Ended March 2008
Sales of digital SLR cameras grew steadily as the
result of lineup expansion. New models included
the D3, the Nikon FX-format fl agship model with
the in-house developed large CMOS image sensor,
providing superior picture quality, wide sensitiv-
ity range and high-speed performance; the D300,
the top-of-the-line Nikon DX-format model with
an even more advanced features and functions;
and the D60, offering plenty of features such as
advanced built-in dust reduction technologies and
a comprehensive set of creative options. Sales of
existing products also rose
considerably, including the
mid-range model D80, the
entry-level model D40, and
its sister model D40X. Sales
of interchangeable lenses
were also steady with sales
of digital SLR camera kits and
high-priced lenses. Produc-
tion fi gures for NIKKOR SLR
interchangeable lenses surpassed 40 million in July
2007. For the COOLPIX series, Nikon aggressively
launched a total of 17 new models on the market,
including the COOLPIX S510 with the world’s fastest
power-up response time*1 and smallest body.*2
Notes:
1. Among competing 8 effective megapixel class compact digi-
tal cameras equipped with optical vibration reduction as of
August 30, 2007 (according to research conducted by Nikon
Corporation), when set to “Response priority” mode.
2. Among competing models with optical vibration reduction as
of August 30, 2007 (according to research conducted by Nikon
Corporation).
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
06 07 08
Net Sales Years ended March 31
586,147
448,825
415,686
(Millions of yen)
0
20,000
40,000
60,000
80,000
100,000
080706
Operating Income Years ended March 31
83,974
45,678
34,369
(Millions of yen)
12 Nikon Annual Report 2008