Nikon 1998 Annual Report Download - page 9

Download and view the complete annual report

Please find page 9 of the 1998 Nikon annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 32

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32

superior 4.2X zoom lens—and
the easy-to-operate Nuvis 110i.
In addition, during the period under
review we initiated activities aimed
at enhancing customer support
and increasing sales in this area.
Ophthalmic Products
In eyewear, in the first half of
the year Nikon introduced the
Nikon Lite Effort high-refraction
lens and Nikon Soltes CPIand CPII
progressive lenses for nearsighted-
ness. In Japan and elsewhere in
Asia, sales of ophthalmic and
ophthalmological equipment fell
while in the United States and
Europe demand for the Retinomax
series of cordless Hand Held Auto
Refract-Keratometer refraction
measuring devices and Zoom-Slit
Lamp Microscope NS-1V eye diag-
nostics equipment displayed signi-
ficant growth. In binoculars, 8-20 ×
25CF-Zoom compact binoculars
(DX series overseas) sold well,
and the Company launched the
Mikron 6 ×15 CF, a commemora-
tive model designed to resemble the
original Mikron, which was launched
in 1921. In addition, top-of-the-line
8 ×42HG DCF WP and 10 ×42HG
DCF WP binoculars, which offer
brighter visuals and higher resolu-
tion than conventional binoculars,
recorded impressive sales.
Future Outlook
The positive effects of the weaker
yen and sterling success of the
Nikon F5 have given a tremendous
boost to the performance of the
Camera Division. Nikon will con-
tinue to promote its Total Produc-
tivity Management system—which
links every division, from design
and development through market-
ing—and work to stimulate the
market with the launch of attrac-
tive new products, including new
lines of cameras featuring the
Advanced Photo System.
8 × 42HG DCF WP/
10 × 42HG DCF WP
Nikon Soltes CPI/CPII
Nikon Corporation 7
QX /NIKON AR 98 9/21 00.4.11 3:45 PM ページ 7