Nautilus 2001 Annual Report Download - page 11

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DIRECT PRODUCTS
BOWFLEX HOME FITNESS EQUIPMENT
We introduced the first Bowflex home exercise machine in 1986, and since then have implemented several improvements to its design and
functionality. We now offer four different Bowflex machines and nine different models. The key feature of each Bowflex machine is our
patented "Power Rod" resistance technology. Each Power Rod is made of a solid polymer material that provides progressive resistance in both
the concentric and eccentric movements of an exercise. When combined with a bilateral cable pulley system, the machines provide excellent
range and direction of motion for a large variety of strength-building exercises. Although Bowflex equipment continues to be our most
successful product, due to our product diversification efforts, sales of our Bowflex products, as a percentage of our total sales, have decreased
to 74% in 2001 from 80% and 83% in 1999 and 2000, respectively.
We currently offer the following Bowflex machines:
o The Ultimate, introduced in late 2001, is our newest product in the Bowflex line. The Ultimate is available in one model that offers over 80
different strength building exercises in one compact, foldable, and portable design and comes with a 310-pound resistance pack that can be
upgraded to 410 pounds. We have also incorporated an integrated adjustable pulley system feature to allow a user to adjust the range of motion
of many basic exercises to increase workout results. Prices currently range from $1,999 to $2,098, depending on the available resistance
upgrade.
o The Power Pro, introduced in 1993, is our best selling product. The Power Pro is available in four different models: the basic Power Pro, the
XT, the XTL and the XTLU. Each model offers over 60 different strength building exercises in one compact, foldable and portable design and
comes with a 210-pound resistance pack that can be upgraded to 410 pounds. We have also incorporated an aerobic rowing exercise feature
into the Power Pro. Prices currently range from $999 to $1,597, depending on the model and add-on features.
o The Motivator, introduced in 1996, is our entry-level strength training line. It is available in three different models: the basic Motivator, the
XT and the XTL. Each model offers over 40 different strength building exercises in one compact, foldable design and comes standard with a
210-pound resistance pack that can be upgraded to 410 pounds. Prices currently range from $699 to $1,049, depending on the model and
add-on features.
o The Versatrainer by Bowflex, introduced in 1988, is specifically designed to accommodate wheelchair-bound users. The Versatrainer's key
advantage is that it permits users to exercise while remaining in their wheelchair, which offers enhanced independence and esteem. The
Versatrainer can be found in many major rehabilitation hospitals, universities and institutions. The Versatrainer is currently priced at $1,699.
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2002. EDGAR Online, Inc.