NEC 2015 Annual Report Download - page 48

“The NEC Group Values Day:” Aimed at Maximizing Benefits
for Customers and Society
NEC uses July 17, the anniversary of the company’s founding in 1899,
as “NEC Group Values Day,” a day on which all employees reaffirm the
four values of great importance to our company: Better Products, Better
Services; Passion for Innovation; Collaboration; and Self-help. On that
day, employees at each workplace spend time discussing what the
values are so as to better satisfy customers’ expectations. Employees
also discuss what they should do to maximize such values, using it as an
opportunity to foster a mindset of putting ideas into action based on a
sense of ownership.
In 2014, we added a “Values Achievement Award” to our “NEC
Contributors of the Year” event. The event honors employees and teams
that contribute to customers, markets, and/or society and help grow the
NEC Group’s culture by being aware of the value their work provides to
customers. In 2014, there were seven recipients of the award.
Award recipients included a team that helped with “Sports Festival
in Tokyo 2013” by volunteering with operations and cleaning
sidewalks. The team also worked closely with Tokyo’s Koto Ward and
other organizations to develop and provide a smartphone app that
offered information on competition venues during the festival. Another
team provided customers with manufacturing know-how linking sales
and production plants and is working with clients to promote
production innovations.
Local Subsidiary’s Efforts to Support Developing Countries
As part of its social contribution program in the Philippines, NEC Telecom
Software Philippines, Inc., worked with the Japan International
Cooperation Agency (JICA) to support a program that fosters exchanges
between high schools in the Philippines and Japan.
With the aim of improving communication skills that allow people to
enjoy global success, Subangdaku Technical Vocational School in Cebu
(one of Philippines’s model schools for technical education) and Chiba
Prefectural Ichikawa High School of Technology in Japan connected via a
network and discussed differences in the cultures and learning methods
at the two schools.
The students felt a sense of affinity based on the schools’ having
many subjects in common, such as math and physical education. But,
through ICT, they also got a real sense of the differences between the
schools, such as the clothing, accents, the number of class periods for
occupational technology classes and specialized courses, and the
different things they were producing in their classes. Following the
completion of the program, students from both schools said that the
program helped them speak with confidence and that they started to
enjoy communicating in English.
Going forward, NEC will continue to earn the trust of local
communities through locally rooted global social contribution activities
in the communities where we operate.
NEC Contributors of the Year awards ceremony Network-based exchange program between high school students in Japan and the Philippines
NEC considers value for customers from a societal perspective, and will continue to work with customers to contribute to solving social
problems. All of our employees discuss how to maximize value for customers, create opportunities to share awareness, and utilize ICT to
contribute to solving social issues where customers are located.
Earning Customer Trust
47 NEC Corporation
Annual Report 2015