Mercury Insurance 2011 Annual Report Download - page 4

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2MERCURY GENERAL CORPORATION
HAT TRICK
1. Provide exceptional, personalized service
through a team of local, independent agents
who live in the communities they serve, who
know their policyholders by name, and who are
committed to providing exceptional service to
their clients.
2. Go beyond offering among the lowest, most
competitive rates in the industry, with added
incentives, discounts and built-in benefits,
like roadside assistance. Recent surveys
show customers often save hundreds, if not
thousands, of dollars a year by switching
to Mercury.
3. Give individuals and families peace of mind
through personalized protection plans and
around-the-clock claims services. We sell more
than an insurance policy. We sell trust and
security. With a 96% California personal auto
renewal rate, Mercury customers know we will
be there when they need us most.
THE MERCURY POWER PLAY
Auto Insurance
When one player scores three times in a hockey game, it’s a “hat trick.” When
one insurance company performs as well as we have, for as long as we have,
it’s no trick—it’s simply how Mercury has done business for close to 50 years.
We face-off with our competitors every day and provide our policyholders with
customized insurance plans specifically designed to meet their needs, at the
lowest possible rates. With 1.7 million policyholders nationwide, Mercury holds
an impressive record.
Since its founding in 1962, Mercury has
grown to become a leader in the auto
insurance industry, providing drivers
comprehensive coverage and exceptional
service at competitive rates through 6,700
independent agents in 13 states nationwide.