Memorex 2004 Annual Report Download - page 13

LITTLE&COMPANY
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JOB฀#฀60830
CLIENT฀IMATION
PROJECT฀04฀ANNUAL฀REPORT
EXPERIENCED฀GLOBAL฀LEADERS฀WITH฀฀
A฀BROAD฀PRODUCT฀PORTFOLIO฀AND฀
DIVERSE฀CHANNEL฀EXPERTISE
WE฀ARE:฀LEADERS฀IN฀DATA฀STORAGE฀:฀ 11
Imation’s฀global฀footprint฀is฀broader฀
than฀the฀100-plus฀countries฀in฀which฀
customers฀purchase฀our฀products.฀No฀
other฀removable฀data฀storage฀media฀
company฀enjoys฀the฀breadth฀of฀product฀
portfolio฀and฀diverse฀channel฀penetration฀
that฀Imation฀does.฀We฀can฀bring฀new฀
products฀to฀market฀quickly฀and฀efficiently,฀
in฀one฀targeted฀region฀or฀across฀the฀
globe,฀expanding฀our฀product฀portfolio฀
with฀emerging฀market฀trends.฀Our฀global฀
reach฀allows฀us฀to฀test฀new฀product฀ideas฀
regionally฀before฀committing฀to฀a฀global฀
launch.฀Imation’s฀industry฀experience฀
and฀infrastructure฀also฀enable฀us฀to฀
manage฀worldwide฀distribution฀of฀other฀
companies’฀products,฀as฀well฀as฀our฀own,฀
adding฀revenue฀without฀the฀need฀to฀add฀
significant฀structure.
EXPERIENCED฀GLOBAL฀LEADERSHIP฀
BUILT฀OVER฀DECADES
Entrepreneurial฀regional฀teams฀with฀years฀
of฀industry฀experience฀have฀built฀our฀
global฀presence฀and฀success.฀Whether฀
dealing฀with฀an฀end-user฀customer฀or฀
a฀channel฀partner,฀our฀regional฀teams฀
understand฀how฀to฀translate฀global฀market฀
dynamics฀into฀meeting฀the฀needs฀of฀their฀
customers.฀Not฀surprisingly,฀Imation฀
holds฀a฀leading฀position฀with฀key฀channel฀
partners฀around฀the฀world.
LEVERAGING฀GLOBAL฀DISTRIBUTION฀
INFRASTRUCTURE฀AND฀REACH
To฀meet฀the฀increasing฀demand฀for฀
high-capacity฀optical฀storage฀media,฀we฀
established฀Global฀Data฀Media฀(GDM),฀
a฀joint฀venture฀marketing฀company,฀with฀
Moser฀Baer฀India฀(MBI),฀a฀leading฀optical฀
media฀manufacturer.฀GDM฀integrates฀the฀
complementary฀strengths฀of฀both฀partners฀
—฀from฀Imation’s฀intellectual฀property฀
and฀optical฀technical฀expertise฀to฀MBI’s฀
manufacturing฀investment฀and฀capability.
Leveraging฀our฀sales,฀marketing฀and฀
distribution฀reach,฀we฀can฀cost-effectively฀
deliver฀the฀broadest฀product฀portfolio฀in฀
the฀industry.฀In฀2003,฀building฀on฀previous฀
brand฀distribution฀agreements฀with฀major฀
OEMs,฀we฀entered฀into฀an฀agreement฀
with฀Exabyte฀Corp.฀for฀the฀exclusive฀
worldwide฀distribution฀rights฀of฀its฀VXA฀and฀
Mammoth฀tape฀cartridges฀used฀in฀small฀
and฀medium฀businesses.฀
REGIONAL฀TECHNICAL฀CENTERS฀
—฀MEETING฀LOCAL฀NEEDS฀GLOBALLY
Today’s฀sophisticated฀data฀storage฀
solutions฀require฀technical฀support฀that฀
circles฀the฀globe.฀Imation’s฀commitment฀
to฀customers฀is฀exemplified฀in฀our฀
strategically฀located฀regional฀technical฀
centers.฀Imation’s฀newest,฀the฀China฀
Regional฀Technical฀Center฀(CRTC)฀in฀
Beijing,฀opened฀in฀2004,฀is฀the฀first฀tape฀฀
and฀optical฀technical฀support฀site฀in฀that฀
country.฀Like฀its฀counterparts฀in฀Canada,฀฀
Japan,฀Germany฀and฀two฀in฀the฀U.S.,฀฀
the฀CRTC฀tailors฀its฀services฀and฀support฀
to฀regional฀market฀needs,฀helping฀
customers฀optimize฀return฀on฀their฀฀
storage฀investments฀while฀responding฀฀
to฀technical฀questions.
LOCALIZATION฀IN฀ACTION
Just฀as฀distribution฀channels฀vary฀around฀
the฀world,฀Imation’s฀product฀offerings฀vary฀
based฀on฀regional฀customer฀preferences.฀
For฀example,฀in฀China฀consumer฀brand฀
preference฀is฀often฀built฀on฀“product฀
personality.”฀Our฀Asia฀team฀developed฀
thematic฀and฀character-based฀optical฀
discs฀ranging฀from฀whimsical฀cartoon฀
characters฀to฀seasonal฀scenes฀—฀฀
choices฀that฀reflect฀individual฀consumer฀
personalities.฀Channel฀and฀market฀
creativity฀of฀this฀kind฀has฀made฀Imation฀฀
an฀optical฀media฀brand฀leader฀in฀Asia.
Percent of Revenue by Region (fiscal 2004)
42% United States
31% Europe
19% Asia Pacific
6% Latin America
2% Canada