Mattel 2012 Annual Report Download - page 17

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innovative products based on the DC Comics®Superman®feature film, Man of Steel ®, DreamWorks’ feature
film Turbo, and Disney’s film Planes. New product extensions of Disney/Pixar’s Toy Story®include Toy Story
Zing ‘Ems™ and four-inch figures. WWE Wrestling will extend its product line with Power Slammers™
Figures. In 2013, new products will be featured to support an all new animated Max Steel TV series, which
launches in spring 2013. For games and puzzles, Mattel will continue offering products of its existing UNO®,
Phase 10®, Skip Bo®, and Apples to Apples®games, as well as children games based on Angry Birds™. Radica
will expand the Girl Tech®line with new innovative offerings.
The Fisher-Price Brands category includes Fisher-Price, Little People, BabyGear, Imaginext, Dora the
Explorer, Bubble Guppies®, Thomas & Friends, Mike The Knight®, Octonauts®, Mickey Mouse Clubhouse,
Disney’s Jake and the Never Land Pirates, and Power Wheels.
In 2013, Fisher-Price will continue its Joy of Learning advertising campaign. The campaign will be
supported by innovative product introductions beginning with the entry of BabyGear to the toddler feeding
category. New Fisher-Price microsites will be launched in 2013, and will feature popular apps, webisodes, and
games supporting the infant Laugh & Learn®line, as well as parenting articles, and consumer-generated
content. In the preschool category, the Little People brand will be refreshed and will offer various new products,
including the Disney Princess Klip Klop Stable. Imaginext will continue to encourage imagination, language, and
social skills with the Rescue City Center and DC Comics Super Friends®Batcave®. New character-based toys
inspired by children’s programming will include the Jake and the Never Land Pirates Magical Tiki Hideout,
Mickey Mouse Clubhouse Cheerin’ Minnie, Bubble Guppies Swim-sational School, Octonauts Octopod®
Playset, and Dora the Explorer Spin & Skate Dora & Boots. In addition, the Mike the Knight toy line will be
launched on a global basis in fall 2013. The Thomas & Friends feature DVD, King of the Railway, will be
released during 2013 and the Thomas & Friends brand will be supported with various product lines, including the
new Thomas & Friends wood line.
International Segment
Products marketed by the International segment are generally the same as those developed and marketed by
the North America segment, although some are developed or adapted for particular international markets.
Mattel’s products are sold directly to retailers and wholesalers in most European, Latin American, and Asian
countries, and in Australia and New Zealand, and through agents and distributors in those countries where Mattel
has no direct presence.
Mattel’s International segment revenue represented 44% of worldwide consolidated gross sales in 2012.
Within the International segment, Mattel operates in three regional groups that generated the following gross
sales during 2012:
Amount
Percentage of
International
Gross Sales
(In millions, except
percentage information)
Europe .............................................................. $1,685.3 54%
Latin America ......................................................... 1,008.2 32%
Asia Pacific .......................................................... 432.6 14%
$3,126.1 100%
No individual country within the International segment exceeded 6% of worldwide consolidated gross sales
during 2012.
The strength of the US dollar relative to other currencies can significantly affect the revenues and
profitability of Mattel’s international operations. Mattel enters into foreign currency forward exchange contracts,
primarily to hedge its purchase and sale of inventory and other intercompany transactions denominated in foreign
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