Mattel 2004 Annual Report Download - page 97

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Mattel sells a broad variety of toy products, which are grouped into three major categories: Mattel Brands,
Fisher-Price Brands and American Girl Brands. The table below presents worldwide revenues by category (in
thousands):
For the Year
2004 2003 2002
Worldwide Revenues
Mattel Brands .............................................. $3,233,458 $3,255,605 $3,236,286
Fisher-Price Brands .......................................... 1,920,164 1,771,209 1,699,931
American Girl Brands ........................................ 379,112 344,446 350,178
Other ..................................................... 13,364 8,263 26,949
Gross sales ................................................. 5,546,098 5,379,523 5,313,344
Sales adjustments ........................................... (443,312) (419,423) (428,004)
Net sales from continuing operations ............................ $5,102,786 $4,960,100 $4,885,340
Geographic Information
The tables below present information by geographic area. Revenues are attributed to countries based on
location of customer. Long-lived assets principally include goodwill, property, plant and equipment, net and
identifiable intangibles, net.
For the Year
2004 2003 2002
(In thousands)
Revenues
United States ............................................... $3,209,862 $3,203,814 $3,422,405
International:
Europe ................................................ 1,410,525 1,356,131 1,126,177
Latin America .......................................... 524,481 462,167 466,349
Canada ................................................ 197,655 185,831 161,469
Asia Pacific ............................................ 203,575 171,580 136,944
Total International ........................................... 2,336,236 2,175,709 1,890,939
Gross sales ................................................. 5,546,098 5,379,523 5,313,344
Sales adjustments ........................................... (443,312) (419,423) (428,004)
Net sales from continuing operations ............................ $5,102,786 $4,960,100 $4,885,340
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