Macy's 2006 Annual Report Download - page 19
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Please find page 19 of the 2006 Macy's annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.When the Macy’s brand re-launched nationally on
Sept. 9, 2006, America couldn’t help but notice. That was
the day when more than 400 former May Company stores –
operating under a collection of 11 dierent nameplates
– converted to the Macy’s brand. For the rst time, Macy’s
was a truly national brand operating coast to coast.
It was a period of excitement and celebration. We hosted
downtown block parties, sponsored major sporting events,
toured the famous Macy’s Thanksgiving Day Parade, trig-
gered spontaneous dancing in the streets … and made
millions of customers very, very happy as we introduced
Macy’s in a way they had never before seen.
A bold new advertising campaign stood out on TV, in
newspapers, magazines, outdoor boards, computer
screens and mailboxes. Celebrations stretched across
major markets such as Boston, Chicago, Cleveland, Dallas,
Denver, Detroit, Houston, Los Angeles, Minneapolis,
Pittsburgh, Portland, Salt Lake City and St. Louis.
America’s Department Store has arrived.
Macy’
s Goes National