Lifetime Fitness 2008 Annual Report Download - page 14

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8
We offer many different programs featuring our certified professional personal trainers or registered dieticians,
including:
x One-On-One sessions – an individual member meets directly with a personal trainer or a registered
dietician designed to help members achieve their healthy way of life goals, including losing weight, gaining
weight/muscle mass, or specific event training.
x Small Group sessions – designed for a group of 2-4 members who meet directly with a single personal
trainer or a registered dietician designed to help members achieve their goals with others.
x T.E.A.M. (Training – Education – Accountability – Motivation) programs - We have developed a number
of large group (typically 8-12 members) programs under our proprietary T.E.A.M. platform. Our T.E.A.M.
Weight Loss program focuses on exercise, education and nutrition and provides the resources as well as
support needed for long-term weight loss success. The T.E.A.M. Fitness program combines cardio exercise
with strength training. Our Cardio O2 Run program focuses on training in the right heart rate zones, for the
right duration of time and at the right frequency to burn fat more efficiently while improving overall health
and wellness. Our T.E.A.M. Boot Camp challenges our members to test their limits in strength, agility and
stamina.
Fitness Programs and Classes. Our centers offer fitness programs, including group fitness classes and health and
wellness training seminars on subjects ranging from mastering your metabolism to personal nutrition. Each current
model center has at least two group fitness studios and makes use of the indoor and outdoor pool areas for classes.
These centers also offer a LifeStudio mind/body area for yoga and Pilates as well as a studio dedicated to studio
cycling. On average, we offer 85 group fitness classes per week at each current model center, including, for
example, studio cycling, step workout, dance classes, circuit training and fitness yoga classes. These classes
generally are free of charge to our members. The volume and variety of activities at each center allow each member
to enjoy the center, whether participating in personalized activities or with other family members in group activities.
Other Center Services. Our large format centers feature a LifeCafe, which offers fresh and healthy pre-prepared and
made-to-order sandwiches, snacks and shakes to our members. Our LifeCafe offers members the choice of dining
indoors, ordering their meals and snacks to go or, in each of our current model centers and certain of our other large
format centers, dining outdoors at the poolside bistro. Our LifeCafes also carry our own line of nutritional products,
third-party nutritional products, sports accessories and personal hygiene products.
Our current model centers and almost all of our other large format centers also feature a LifeSpa, which is a full-
service spa located inside the centers. Our LifeSpas offer hair, body, skin care and massage therapy services,
customized to each client’s individual needs. The LifeSpas are located in separate, self-contained areas that provide
a relaxing and rejuvenating environment.
Almost all of our centers offer on-site child centers for children ages three months to 11 years for a low monthly fee
per child. Child center services are available for up to two hours per child per day while members use our centers.
The children’s area features a play maze, computer center, separate infant playroom, and numerous children's
activities. We hire experienced personnel that are dedicated to working in the child centers to ensure that children
have an enjoyable and safe experience.
All of our large format centers offer a variety of free and fee-based programs for children, including swimming
lessons, activity programs, martial arts classes, sports programs and craft programs, most of which are open to both
members and non-members. We also offer several children’s camps during the summer and holidays. For adults, we
offer various sports leagues and martial arts classes.
Memberships
Our month-to-month membership plans typically include 24-hour access, locker and towel service, a full range of
premium amenities and services, and educational programs. Moreover, we offer an initial 30-day money-back
guarantee on upfront membership enrollment fees and administrative fees and the first month’s membership dues,
which is a longer period than required by state law and longer than offered by most other health clubs. We believe
our unique centers and services, broad appeal to multiple family members of varying ages and physical abilities, and
attractive value proposition are highly differentiated and key to our membership growth. We continually monitor
member satisfaction and loyalty through phone and online surveys and roundtable forums that provide us with
valuable feedback from our members. In turn, we use this input to influence current and future offerings.