LeapFrog 2003 Annual Report Download - page 15

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•Fridge Phonics Magnet Set—a magnetic letter set designed for preschoolers and kindergarteners
that teaches letter names, letter sounds and learning songs; and
•Explorer Globe—an interactive, touch-sensitive globe utilizing our NearTouch technology
designed for older children and teens that introduces interesting facts about continents, countries,
capitals, currency and more.
SchoolHouse
Our SchoolHouse division, part of our Education and Training group, offers supplemental pre-kindergarten
through 8th grade school curriculum programs that incorporate our proprietary technology platforms and
research-based instructional principles. Our SchoolHouse division curriculum provides over 200 interactive book
titles and over 450 interactive assessment cards, for a total of over 6,000 pages of interactive content. The
interactive content includes instruction and assessment for subject areas such as early literacy, early childhood,
reading, language arts, math, science, English language development and special education. Our multi-sensory
classroom programs include:
•LeapTrack assessment and instruction system (kindergarten through 5th grade).In2002, we launched
our LeapTrack assessment and instruction system, which has become our flagship SchoolHouse
product. The LeapTrack system is an instructional management system using the LeapPad platform, re-
writable flash memory cartridges, a LeapPort cartridge station and a CD-ROM-based computer
program to instruct and assess students in kindergarten through 5th grade. Test results are uploaded
from the LeapPad platform via the re-writable flash memory cartridge to the management system for
immediate scoring and evaluation. These tests correspond to state standards, giving teachers an early
opportunity to monitor the performance of their students in subject areas such as reading, math and
language arts. Based on each student’s individual results, the system then prescribes individualized
instructional content for each student, which is available for immediate download via the re-writable
flash memory cartridge for use on the LeapPad platform. The LeapTrack system includes 12 LeapPad
or Quantum Pad platforms for use in the classroom and has a list price of approximately $3,795 for
each individual classroom kit.
•The Literacy Center (pre-kindergarten through 2nd grade).The SchoolHouse Literacy Center is a
curriculum for reading instruction with pre-kindergarten, kindergarten and grade 1+ editions that offer
an interactive multi-sensory approach to developing early literacy skills. The program includes whole-
class instruction as well as small-group and individual work using our LeapPad platform outfitted with
headphones, our LeapDesk and LeapMat interactive products and an array of posters, books, activity
cards and sing-along music for the classroom. We offer manuals to help teachers incorporate books,
activity cards and other materials into an effective daily lesson plan. Some packages include backpacks
to encourage students to take their LeapPad platforms home for additional practice and parental
involvement.
•Language First! program (kindergarten through 2nd grade+). Our Language First! Program is an
English language development program for kindergarten through 2nd grade. Launched in 2002, our
Language First! curriculum is designed to help teach English to children with limited English
proficiency or for whom English is not their primary language through the use of 36 interactive
LeapPad books. Over the past few years, many states and school districts have moved away from
bilingual education for non-English speakers in favor of English immersion programs. The Language
First! program is designed to help children gain these required language skills.
•Ready, Set, Leap! program (pre-kindergarten). Also in 2002, we introduced the Ready, Set, Leap!
curriculum program for the pre-kindergarten market. The scope and sequence of the Ready, Set, Leap!
curriculum cover subject matter in language and early literacy, mathematics, social studies, science,
fine arts, health and safety, and personal and social development, as well as physical development. This
research-based program uses LeapFrog SchoolHouse’s award-winning interactive platforms, including
9
PART I