Kenwood 2007 Annual Report Download - page 13

Compact data communication module in compliance with the DLNA guidelines
Speaker system condensed with
the know-how developed over
the years
60th anniversary commemorative prestige car audio “TRIO Model”, realizing the
ultimate function of reproduction of original sound
Power amplifier equipped with the
latest technology for high sound
quality
Kenwood conducts research and development of cutting-edge technologies
that are one step ahead of the times, in anticipation of the full-scale arrival of a
fully digitized and networked society. Kenwood focuses on development of
competitive next-generation technologies and products, which relate to each
business, particularly in the consumer electronics field where technological
innovation is remarkable. Such technologies and products include home and car
electronic products that are compatible with the DLNA (Digital Living Network
Alliance)* standard and car multimedia products that conform to the
next-generation ITS service. We are also proactively promoting our technical
development to realize a unique, seamless entertainment by combing the three
core businesses. Therefore we are sitting to apply the wireless communications
technologies to car electronics and home electronics, which both belong to the
consumer electronics field.
*DLNA (Digital Living Network Alliance): An alliance of a group of leading companies in the digital
appliance, mobile device, and personal computer industries to promote standardization for achieving
interactive connectivity in the digital era.
For Reinforcement of the Core Businesses
Strategic Technologies Development
Kenwood has enhanced its presence as an audio manufacturer with the
concept of “reproduction of original sound.” Although the emergence of new
media such as flash memory and HDD popularizes the compression of music
data, Kenwood is always aiming to “reproduce the original sound” applicable
to new media and software by taking advantage of its own sound quality
technology, the know-how that it has gradually accumulated over a long time,
and the latest digital technology. For this purpose, Kenwood has established a
Sound Quality Research Office to seek the latest sound quality technology on a
daily basis. Kenwood is making efforts to carry over its sound quality technology
and know-how gradually accumulated through trial and error to these new
markets in the future.
When commercializing audio products, Kenwood spares no effort in seeking
the finest sound quality throughout the design process, including detailed tasks
such as the selection of components under the strict control of the Sound
Meister, the superintendent responsible for sound quality. These efforts are
directed to enabling Kenwood to provide high quality sound product lines that
meet the various needs in the field of home, portable and car-mounted audio.
Sound Quality Research
Despite the widespread progress of digital media, speaker and amplifier remain
a sensitive field as they rely on the physical phenomenon of air oscillation to
convey sound. Kenwood has accumulated extensive proprietary analog
technologies and relevant know-how through a painstaking process of trial and
error in its high fidelity design as well as development of new materials for
speaker system. Kenwood aims to offer added value that is more attractive to
the market through the reproduction of high fidelity sound based on the above
technologies and know-how. Contributing to both the Car Electronics business
and the Home Electronics business, Kenwood will also establish a speaker and
amplifier business to further enhance the audio sector.
Speaker and Amplifier Business
13
Annual Report 2007