Johnson and Johnson 2014 Annual Report Download - page 37

securities at the time of purchase and re-evaluates such determination at each balance sheet date. The Company
periodically reviews its investments in equity securities for impairment and adjusts these investments to their fair value
when a decline in market value is deemed to be other than temporary. If losses on these securities are considered to be
other than temporary, the loss is recognized in earnings.
Property, Plant and Equipment and Depreciation
Property, plant and equipment are stated at cost. The Company utilizes the straight-line method of depreciation over the
estimated useful lives of the assets:
Building and building equipment 20 - 30 years
Land and leasehold improvements 10 - 20 years
Machinery and equipment 2 - 13 years
The Company capitalizes certain computer software and development costs, included in machinery and equipment, when
incurred in connection with developing or obtaining computer software for internal use. Capitalized software costs are
amortized over the estimated useful lives of the software, which generally range from 3 to 8 years.
The Company reviews long-lived assets to assess recoverability using undiscounted cash flows. When certain events or
changes in operating or economic conditions occur, an impairment assessment may be performed on the recoverability of
the carrying value of these assets. If the asset is determined to be impaired, the loss is measured based on the difference
between the asset’s fair value and its carrying value. If quoted market prices are not available, the Company will estimate
fair value using a discounted value of estimated future cash flows.
Revenue Recognition
The Company recognizes revenue from product sales when the goods are shipped or delivered and title and risk of loss
pass to the customer. Provisions for certain rebates, sales incentives, trade promotions, coupons, product returns and
discounts to customers are accounted for as reductions in sales in the same period the related sales are recorded.
Product discounts granted are based on the terms of arrangements with direct, indirect and other market participants, as
well as market conditions, including prices charged by competitors. Rebates, which include Medicaid, are estimated based
on contractual terms, historical experience, patient outcomes, trend analysis and projected market conditions in the various
markets served. The Company evaluates market conditions for products or groups of products primarily through the
analysis of wholesaler and other third-party sell-through and market research data, as well as internally generated
information.
Sales returns are generally estimated and recorded based on historical sales and returns information. Products that exhibit
unusual sales or return patterns due to dating, competition or other marketing matters are specifically investigated and
analyzed as part of the accounting for sales returns accruals.
Sales returns allowances represent a reserve for products that may be returned due to expiration, destruction in the field,
or in specific areas, product recall. The returns reserve is based on historical return trends by product and by market as a
percent to gross sales. In accordance with the Company’s accounting policies, the Company generally issues credit to
customers for returned goods. The Company’s sales returns reserves are accounted for in accordance with U.S. GAAP
guidance for revenue recognition when right of return exists. Sales returns reserves are recorded at full sales value. Sales
returns in the Consumer and Pharmaceutical segments are almost exclusively not resalable. Sales returns for certain
franchises in the Medical Devices segment are typically resalable but are not material. The Company infrequently
exchanges products from inventory for returned products. The sales returns reserve for the total Company has been
approximately 1.0% of annual sales to customers during the fiscal reporting years 2014, 2013 and 2012.
Promotional programs, such as product listing allowances and cooperative advertising arrangements, are recorded in the
year incurred. Continuing promotional programs include coupons and volume-based sales incentive programs. The
redemption cost of consumer coupons is based on historical redemption experience by product and value. Volume-based
incentive programs are based on the estimated sales volumes for the incentive period and are recorded as products are
sold. The Company also earns service revenue for co-promotion of certain products and includes it in sales to customers.
These arrangements are evaluated to determine the appropriate amounts to be deferred.
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