John Deere 2015 Annual Report Download - page 13

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13
2013 2014 2015
$3,215 $2,231 $428
AGRICULTURE & TURF SVA (MM)
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demand for equipment
and unfavorable effects of
foreign-currency translation.
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a year earlier.
Division continues growth in
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orders in China for U.S.-built
cotton harvesters and combines;
also introduces light-weight, low-cost tractor for rice farmers
in Southeast Asia.
Focused on precision agriculture, company agrees to purchase
European planter manufacturer Monosem and agricultural-
technology provider Precision Planting. Deere also forms joint
venture to help customers better manage data.
Deere receives record three gold and 10 silver medals at
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Company also is awarded gold and silver medals at leading
international agribusiness show in France.
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to lower shipment volumes
and unfavorable effects of
foreign-currency translation.
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Supporting growth outside
U.S. and Canada, division
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forestry product introduction and biggest forestry investment
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being integrated into company
products, forestry customers can
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jobsite mapping; feature
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and efficiency.
2013 2 014 2 015
$206$(68)
CONSTRUCTION & FORESTRY SVA (MM)
$88
Deere introduced six new backhoe loaders,
including the 310 L shown. A heavy-lift model
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attracting new buyers
to the Deere line.
Unless otherwise indicated, all capitalized names of products and services are trademarks or service marks of Deere & Company.
Deere earns an Agritechnica gold medal
for cut-control technology on its 8000
Series forage harvesters; advancements in
spout control are awarded a silver medal.