Jamba Juice 2013 Annual Report Download - page 6

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TABLE OF CONTENTS
•Brand Activation and Leadership;
•Leverage an Innovative In-Store Experience;
•Expand Retail Footprint;
•New Products, Partners, Channels and Markets; and
•Design an Effective and Efficient Organization.
Additionally, our core vision, to inspire and simplify healthy living, permeates the Jamba culture. Our culture is a unique set of core
values and actions that manifest themselves in team members executing at the highest levels of service while expressing their passion for the
brand. Consistent with our corporate social responsibility efforts, Jamba actively inspires and engages team members to have a broader
impact on our communities through volunteering, sponsoring school gardens, and fundraising for health- and fitness-related causes. These
efforts also inspire employees to enhance their leadership skills and improve their personal health and wellness. Jamba has been recognized
in our local communities and nationally as a leader in employee engagement and wellness, and we actively cultivate our team members’
connection with our vision and values, so they in turn energize our guests with an uplifting customer experience.
Brand Activation and Leadership
We intend to build total brand value through multi-channel brand marketing and product innovation, including consumer loyalty and
engaging national and local marketing programs and national scale partnerships.
We are addressing consumer health and wellness needs by our offerings centered on “Whole Food Nutrition,” which encompasses
blending juices and whole fruits and vegetables into nutritious and convenient beverages for consumers across all day-parts.
Product innovation is a high priority at Jamba and our menu items are designed to offer our customers products that are relevant to
pursuing a healthy, active lifestyle. Our research and development team, composed of food scientists, quality assurance specialists and food
industry experts, is continually developing and testing new and improved menu items that support not only the integrity of the Jamba Juice
brand but our commitment to offering relevant and great tasting innovative products made from high quality ingredients.
Our research and development team continually seeks to enhance the product offerings available to customers, and where possible,
reduce product and labor costs. Our research and development process includes both the development of new products and the optimization
of existing menu items to ensure only the most appealing products are developed and offered to customers. All of our menu options meet our
four mandatory core standards: 0 grams of trans-fat, no high fructose corn syrup, no artificial preservatives, and no artificial flavors.
Our goal is for Jamba to maintain our leadership position among smoothie brands and in the specialty, better-for-you beverage retailer
segment, by offering beverage-centered meals. We are passionate about creating differentiated, healthy, active lifestyle products that
increasingly meet an even greater breadth and depth of customer health and wellness needs. During 2013, we continued our strategic
partnership with the United States Department of Labor Job Employment and Training Administrations which operates the Corps
Advanced Culinary Program through which we provide internship-based learning opportunities for students, while benefitting from the
students’ contribution of culinary knowledge and expertise.
We introduced several products in 2013 including:
•Jamba KidsTM Meal — a line of delicious and nutritious meal options specially designed to support a kid’s healthy lifestyle.
The meal is customizable and includes a choice of any Jamba Juice Kids Smoothie along with a wholesome food pairing for on-the-
go kids. All Jamba Juice Kids Meals provide an excellent source of protein, contain a full serving of whole grains and have 2.5
servings of fruits or fruits & vegetables. Jamba Juice Kids Meals are part of the National Restaurant Association’s Kids Live Well
program, which requires that meals meet specific nutrition criteria as recommended by leading health organizations' scientific
guidelines and verified by Healthy Dining’s team of registered dietitians.
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