Jamba Juice 2010 Annual Report Download - page 109

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EXHIBIT 23.1
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
The Board of Directors
Jamba, Inc.:
We consent to the incorporation by reference in the registration statements (Nos. 333-160597 and 333-139645) on Form S-3 and the registration statements
(Nos. 333-158093 and 333-139128) on Form S-8 of Jamba, Inc. of our reports dated March 10, 2010, with respect to the consolidated balance sheets of
Jamba, Inc. and subsidiary as of December 29, 2009 and December 30, 2008, and the related consolidated statements of operations, stockholders’ equity and
cash flows for the fiscal years ended December 29, 2009 and December 30, 2008, and the effectiveness of internal control over financial reporting as of
December 29, 2009, which reports appear in the December 29, 2009 annual report on Form 10-K of Jamba, Inc.
/s/ KPMG LLP
San Francisco, California
March 10, 2010