Jack In The Box 2009 Annual Report Download - page 5

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Table of Contents
both franchised, topped $115,000. We plan to open 45-50 new restaurants in fiscal 2010 and will continue expanding Jack in the
Box into new contiguous markets, including locations currently under construction in Oklahoma City and Tulsa, Oklahoma.
• Qdoba Growth. In fiscal 2009, 62 Qdoba restaurants opened, including 38 franchised locations and franchisees expanded into
new markets in Delaware and Minnesota. Our Qdoba system is primarily franchised and is the largest franchised Mexican-food
chain in the fast-casual segment of the restaurant industry. The 24 company locations opened in fiscal 2009 was the highest
number of company units ever opened in a year, and in fiscal 2010 we plan to open 30-40 new restaurants, including
approximately 15 company-operated locations.
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Jack in the Box. Jack in the Box restaurants offer a broad selection of distinctive, innovative products targeted primarily at the
adult fast-food consumer. Our menu features a variety of hamburgers, salads, specialty sandwiches, tacos, drinks, smoothies, real ice
cream shakes and side items. Hamburger products include our signature Jumbo Jack®, Sourdough Jack®, Ultimate Cheeseburger and
Jack’s 100% Sirloin Burger. Jack in the Box restaurants also offer premium entrée salads, specialty sandwiches and Teriyaki Bowls to
appeal to a broader customer base, including more women and consumers older than the traditional QSR target market of 18-34 year old
men. Furthermore, Jack in the Box restaurants offer value-priced products, known as “Jack’s Value Menu,” to compete against price-
oriented competitors and because value is important to certain fast-food customers. Jack in the Box restaurants also offer customers both
the ability to customize their meals and to order any product, including breakfast items, any time of the day. We believe that our
distinctive menu has been instrumental in developing brand loyalty and is appealing to customers with a broad range of food preferences.
Furthermore, we believe that, because of our diverse menu, our restaurants are less dependent than other QSR chains on the commercial
success of one or a few products.
The Jack in the Box restaurant chain was the first major hamburger chain to develop and expand the concept of drive-thru
restaurants. In addition to drive-thru windows, most of our restaurants have seating capacities ranging from 20 to 100 persons and are
open 18-24 hours a day. Drive-thru sales currently account for approximately 70% of sales at company-operated restaurants.
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