Isuzu 2014 Annual Report Download - page 15

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13
Isuzu and Euglena launch the DeuSEL
®
project,
a joint effort to commercialize next-generation biodiesel
Isuzu Motors and Euglena have concluded a joint research
agreement in an effort to commercialize next-generation
biodiesel fuel derived from the microscopic algae Euglena
gracilis. As a first step in the project, on July 1, 2014 Isuzu began
operating a scheduled shuttle bus service at its Fujisawa Plant
using DeuSEL
®
*, the world’s first biodiesel produced from the
Euglena gracilis microscopic algae using a process developed by
Euglena.
*The name DeuSEL
®
was created by combining the words “diesel” and
“euglena”. Isuzu and Euglena jointly registered the trademark as an easy-to-
understand way to refer to biodiesel fuel produced from Euglena gracilis.
As global warming has become a more pressing issue in
recent years, many companies have been working to reduce
carbon dioxide emissions. Development of biofuels has attracted
significant attention as researchers worldwide work to develop
fuel using microscopic algae.
Euglena is working to develop a biofuel derived from microscopic
algae by using its technology—the only one of its kind in the
world—for culturing Euglena gracilis in large quantities outdoors.
Having realized the need to develop biodiesel fuel for long-distance
shipping, a segment of the economy where demand for diesel is
expected to grow in the future, the two companies launched the
DeuSEL
®
project. The aim is to conduct joint research with the
goal of commercializing a next-generation biodiesel fuel derived
from the algae that can be used without stressing the engine, even
at concentrations of 100%. Through this project, the partners
are working to establish the necessary technology by 2018, with
Euglena responsible for research, development, and production, and
Isuzu responsible for evaluation of the resulting fuel.
Contributing to society through CSR
CSR
Contributing to the
global environment through our activities