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7
Susumu Hosoi
President & Representative Director
benefits of sales opportunities and reductions in fixed costs.
During this fiscal year, Isuzu will take the following five
steps to prioritize our response to these challenges based on
the changes we’re seeing in our business environment. Goals
include reorganizing and strengthening our basic capabilities
as a manufacturer, reviewing the relative priorities of various
projects, and shifting resources to markets where we enjoy a
position of strength.
1. We will steadily advance initiatives designed to improve
our operations from the dual standpoints of getting back
to basics and maintaining reliability.
2. We will solidify our competitiveness by taking the true
measure of market needs and improving our ability to
provide courteous service to, and communicate effectively
with, all stakeholders.
3. We will continue efforts undertaken during the previous
fiscal year to curtail investment and costs.
4. We will improve the sensitivity of information used to
assess opportunities following an economic recovery,
promote the sharing of such data, and establish structures
to take quick advantage of such opportunities.
5. We will aggressively implement cash flow management
and minimum resource management.
Isuzu Motors Limited Annual Report 2009
At the same time, we will redouble our focus on manag-
ing and improving quality, and on strengthening compliance
structures.
In addition, we are proceeding with a tactical reassess-
ment of the Mid-Term Business Plan based on changes to
the underlying business assumptions due to the effects of
the global recession. I expect the attainment of our mid-
term business targets to be delayed as a result.
However, there will be no changes in the fundamental
initiatives being pursued under our Mid-Term Business Plan.
There is still a significant amount of latent demand for com-
mercial vehicles in emerging and resource-producing
nations, and we believe we can continue to enjoy long-term
growth by taking advantage of our competitive superiority
and high market share to capture that demand.
Going forward, all of us at Isuzu Motors will deploy all of
the resources at the Group’s disposal in order to live up to
the expectations of our stakeholders. We deeply appreciate
your continued understanding and support.