Hertz 2010 Annual Report Download - page 116

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HERTZ GLOBAL HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Note 3—Goodwill and Other Intangible Assets
The following summarizes the changes in our goodwill, by segment, for the periods presented (in
millions of dollars):
Equipment
Car Rental Rental Total
Balance as of January 1, 2010
Goodwill ......................................... $335.8 $ 654.5 $ 990.3
Accumulated impairment losses ........................ (43.0) (651.9) (694.9)
292.8 2.6 295.4
Goodwill acquired during the year ...................... 2.7 4.3 7.0
Other changes during the year(1) ....................... (2.1) (0.1) (2.2)
Balance as of December 31, 2010
Goodwill ......................................... 336.4 658.7 995.1
Accumulated impairment losses ........................ (43.0) (651.9) (694.9)
$293.4 $ 6.8 $ 300.2
Equipment
Car Rental Rental Total
Balance as of January 1, 2009
Goodwill ......................................... $307.1 $ 651.9 $ 959.0
Accumulated impairment losses ........................ (43.0) (651.9) (694.9)
264.1 — 264.1
Goodwill acquired during the year ...................... 24.0 2.4 26.4
Other changes during the year(1) ....................... 4.7 0.2 4.9
Balance as of December 31, 2009
Goodwill ......................................... 335.8 654.5 990.3
Accumulated impairment losses ........................ (43.0) (651.9) (694.9)
$292.8 $ 2.6 $ 295.4
(1) Primarily consists of changes resulting from the translation of foreign currencies at different exchange rates from the
beginning of the period to the end of the period.
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