Harris Teeter 2005 Annual Report Download - page 8

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4
Ruddick Corporation & Subsidiaries Annual Report 2005
To be successful in the highly competitive food
retail marketplace, customer service is paramount.
At Harris Teeter, superior customer service
requires not just meeting our customers’ expec-
tations, but exceeding them. Every day, our
customers find a full selection of quality products
at competitive prices, knowledgeable
associates and fast checkout in a
convenient location. Our commitment to
providing the best customer service has
contributed directly to Harris Teeter’s success.
Our focus on customer service and ability to
transform our product offerings to meet and
exceed expectations has contributed to the
improved operating results for 2005. Both sales
and operating profit increased in 2005 when
compared to 2004, which included one additional
week of operations. Sales for 2005 increased by
2.8% to $2.6 billion and operating profit
improved by 8.8% to $114 million. Operating
profit as a percent to sales improved to 4.29%,
up from 4.06% in 2004 and 3.85% in 2003.
1 Includes exit and impairment charges (credits) as follows: ’02 – $ (0.7); ’01 – $ 45.0
Total Sales
IN BILLIONS OF DOLLARS
Operating Profit
IN MILLIONS OF DOLLARS
04
2.42
2.35
2.43
2.57
05
2.64
01 02 03 04 05
01102103
31.8
88.8
93.6
104.4
113.6
Harris Teeter
Transformation