Harris Teeter 2004 Annual Report Download - page 7

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PG
4Ruddick Corporation & Subsidiaries Annual Report ’04
Harris Teeter’s commitment to success requires us to know
our customers. Data gathered through our Very Important
Customer (VIC) program and other sources of
information on current trends allows Harris Teeter to
continually adapt its merchandising strategy and product
assortment in each department to meet our customers
changing needs and desires.
00 01 02 03 04
2.33
2.42
2.35
2.43
2.57
00 01102103 04
59.1
31.8
88.8
93.6
104.4
Total Sales
IN BILLIONS OF DOLLARS
Operating Profit
IN M ILLIONS OF DOLLARS
1 Includes exit and impairment charges (credits) as follows:02 – $ (0.7); 01 – $ 45.0