Harley Davidson 2011 Annual Report Download - page 6

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04 Harley-Davidson, Inc. 2011 Annual Report
Our journey is marked by the measurements of how far we’ve come. More retail sales, increased
income and continued success with outreach markets help tell the journey’s story.
2011 INCOME FROM CONTINUING OPERATIONS
U.S. MARKET POSITION—OUTREACH DEMOGRAPHICS(1)
OUTPERFORMED S&P 500
MILLION
HDI STOCK PRICE ROSE 12.1%
IN 2011, WHILE THE S&P 500
WAS VIRTUALLY UNCHANGED
HOG
+12.1%
$548.1
3.2 MILLION
FACEBOOK
FRIENDS
40% ARE 18
–
34 YRS OLD
111.1%
VS. 2010