Groupon 2015 Annual Report Download - page 6

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I continue to believe that focusing on our four strategic priorities -- which ultimately are
improving the fundamentals and delivering a great customer experience -- are the key to faster
progress. So far that focus has delivered a Groupon that is stronger, leaner and faster today
than it has been in a very long time. We are steadily improving and our marketplace is
developing faster than ever. We have the people, a strategy we believe in and more hard fought
experience in local than just about anyone. We also have a mission with impact potential that far
exceeds our customer, merchant and shareholder reach -- a fitting reward for a pioneer in a
space this vast.
We never expected that winning in local would be easy -- there simply are no silver bullets in
this space. But we do expect to continue to build on our momentum with ever-improving
execution. It’s a challenge we gladly take on every day. Thank you for joining us on this journey.
Sincerely,
Rich Williams
CEO, Groupon, Inc.