Groupon 2013 Annual Report Download - page 138

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GROUPON, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
130
The following table summarizes the Company's expenditures for additions to tangible long-lived assets by reportable
segment for the years ended December 31, 2013, 2012 and 2011 (in thousands):
Year Ended December 31,
2013 2012 2011
North America...................................................................... $ 14,728 $ 38,543 $ 19,551
EMEA................................................................................... 6,719 26,909 14,808
Rest of World........................................................................ 7,469 3,875 10,438
Consolidated total ............................................................. $ 28,916 $ 69,327 $ 44,797
The Company's equity method investments as of December 31, 2013 and 2012 were $1.7 million and $1.7 million,
respectively, which are included in North America. All equity method investments included in North America are held by an
entity in the United States.
Category Information
The Company offers goods and services through three primary categories: Local Deals ("Local"), Groupon Goods
("Goods") and Groupon Getaways ("Travel"). The Company also earns advertising revenue, payment processing revenue, point
of sale revenue, reservation revenue and commission revenue. The Company's other revenue and related gross profit are presented
within "Travel and other" in the tables below. The Company's Goods and Travel categories were launched in the second half of
2011. It is not practicable to determine the Company's revenue and gross profit by category for the year ended December 31,
2011.
The following table summarizes the Company's third party and other and direct revenue by category for its three reportable
segments for the year ended December 31, 2013 and 2012 (in thousands):
North America EMEA Rest of World Consolidated
Year Ended
December 31,
Year Ended
December 31,
Year Ended
December 31,
Year Ended
December 31,
2013 2012 2013 2012 2013 2012 2013 2012
Local (1):
Third party.................... $ 663,074 $ 652,764 $ 426,903 $ 497,821 $ 180,229 $ 218,224 $ 1,270,206 $ 1,368,809
Direct ............................ 1,772 12,037 ————1,772 12,037
Total revenue............. 664,846 664,801 426,903 497,821 180,229 218,224 1,271,978 1,380,846
Goods:
Third party.................... 17,409 60,269 133,117 186,495 69,344 87,746 219,870 334,510
Direct ............................ 774,023 391,239 115,881 36,393 27,325 10,821 917,229 438,453
Total revenue............. 791,432 451,508 248,998 222,888 96,669 98,567 1,137,099 772,963
Travel and other:
Third party and other.... 65,080 49,391 67,014 80,514 32,484 46,505 164,578 176,410
Direct ............................ — — — 4,253 — — — 4,253
Total revenue............. 65,080 49,391 67,014 84,767 32,484 46,505 164,578 180,663
Total revenue................... $ 1,521,358 $ 1,165,700 $ 742,915 $ 805,476 $ 309,382 $ 363,296 $ 2,573,655 $ 2,334,472
(1) Includes revenue from deals with local merchants, from deals with national merchants, and through local events.