Green Dot 2014 Annual Report Download - page 3

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Dear Green Dot Shareholders,
2014 was an important and transformative year for Green Dot.
It was a year where the Company attained further clarity with respect to a number of foundational unknowns. Will
Green Dot be able to survive the onslaught of new competition from big banks and other much larger competitors?
Will our business model be able to sustain and thrive under all the proposed new regulations? Will our technology
and product roadmap be able to stay on the leading edge of the rapidly-evolving FinTech industry? Will our new,
more stringent risk controls work properly and allow us to continue to grow smartly? Will our company be able to
grow and diversify our revenue base without losing focus on our legacy business lines? And perhaps most
importantly, will the Green Dot brand continue to be the consumer’s #1 choice?
In 2014, we learned that the answer to all of these critical questions appears to be YES. Today, there is no doubt that
Green Dot is the nation’s hands-down leader in prepaid. All others simply compete to be the distant #2. Green Dot
is now also so much more than just a “prepaid company.” We are also the largest processor of tax refunds, a leader
in mobile banking, a leader in cash processing services, and we are one of the largest branchless banks in America,
with approximately 100,000 retailers and the leading app stores offering our products and services to millions of
customers every year.
Of course, our journey is far from over. Risk and uncertainty are ever-present foes of all businesses big and small.
So, I’m confident there will always be new challenges for us to face and new problems that will require new solutions.
But we believe our proven ability to anticipate and successfully navigate the future will serve us well in the face of
the inevitable uncertainties yet to come.
I believe that the Green Dot operating team is the best in financial services. As a result of our team’s relentless and
long-term focus on our customers, our products, our brand, our regulatory stakeholders, our business partners and
our employees, we begin 2015 well positioned to drive long-term shareholder value.
As founder, Chairman, CEO and our Company’s largest shareholder, I greatly appreciate your support of our efforts
and I thank you for investing in Green Dot’s vision to reinvent personal banking for the masses.
To a prosperous 2015,
Steven W. Streit
Chairman and Chief Executive Office
Forward-Looking Statements
We have included in this letter “forward-looking statements,” which are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of
1995. Words such as “will,” “expect,” “believe” and similar expressions are used to identify these forward-looking statements. These statements are not
guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Forward-looking statements are based upon
assumptions as to future events that may not prove to be accurate. Actual outcomes and results may differ materially from what is expressed or forecast in these
forward-looking statements. Risks, uncertainties and other factors that might cause such differences, some of which could be material, include, but are not
limited to, the factors discussed in our Annual Report on Form 10-K and Quarterly Reports on Form 10-Q, which are available on Green Dot’s investor relations
website at ir.greendot.com and on the SEC website at sec.gov. All information provided in this letter speaks only as of the date of this letter, and Green Dot
assumes no obligation to update this information as a result of future events or developments.