Green Dot 2013 Annual Report Download - page 10

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Co-Branded GPR Cards. We provide co-branded GPR cards on behalf of certain retail distributors and other
business entities and affinity groups. Co-branded cards generally bear the trademarks or logos of the retail distributor
or business entity or affinity group, and our trademark on the packaging and back of the card. These cards have the
same features and characteristics as our Green Dot-branded GPR cards, and are accepted at the same locations. We
typically are responsible for managing all aspects of these programs, including strategy, product design, marketing,
customer service and operations/compliance. Representative co-branded cards include the Walmart MoneyCard, the
NASCAR Prepaid Visa card, the RushCard Live Prepaid Visa card and the Mossy Oak Prepaid MasterCard.
GoBank. GoBank is an innovative new checking account product that allows customers to acquire and manage
their checking account entirely through a mobile application available on smartphone devices. In June 2013, we made
our GoBank product available nationwide. We expect our GoBank product to be distributed through new distribution
channels with mobile partners and potentially through our existing distribution channels, including at the store locations
of many of our existing retail distributors.
Reload Services
We generate cash transfer revenues when consumers purchase our reload services. We offer consumers affordable
and convenient ways to reload any of our GPR cards and cards from more than 120 third-party prepaid card programs,
and to conduct other cash loading transactions through our reload network, using our MoneyPak product or through
retailers’ specially-enabled POS devices. MoneyPak is offered in all of the retail locations where our GPR cards are
sold. MoneyPak is a cash reload product that we market on a display like our Green Dot-branded GPR cards. Cash
reloads using a MoneyPak involve a two-step process: consumers pay the cashier the desired amount to be added
onto the MoneyPak, plus a service fee, generally ranging between $3.00 and $4.95, and then go online or call a toll-
free number to submit the unique MoneyPak number and add the funds to a GPR card or other account, such as
participating billers or a PayPal account. Alternatively, at many retail locations, consumers can add funds directly to
their Green Dot- branded and co-branded cards at the point of sale through an automated POS swipe reload transaction.
Unlike a MoneyPak, these POS swipe reload transactions involve a single-step process: consumers pay the cashier
the desired amount to be reloaded, plus a service fee, and funds are reloaded onto the GPR card at the point of sale
without further action required on the part of the consumer.
Our Distribution
We achieve broad distribution of our products and services through our retail distributors, the Internet and
relationships with other businesses. In addition, our distribution is enhanced by businesses that accept reloads or
payments through the Green Dot Network, which we refer to as our network acceptance members, because they
encourage their customers to use our prepaid financial services.
Retail Distributors. Our prepaid financial services are sold in more than 90,000 retail store locations, including
those of major national mass merchandisers and discount retailers, national and regional drug store and convenience
store chains, national and regional supermarket chains and regional financial service centers. Our retail distributors
include:
Type of Distributor Representative Distributors
Mass merchandise retailers Walmart, Kmart, Home Depot
Discount retailers Dollar Tree, Dollar General, Family Dollar
Drug store retailers Walgreens, CVS, Rite Aid
Convenience store retailers 7-Eleven, The Pantry (Kangaroo Express), Circle K
Supermarket retailers Kroger, Blackhawk Network, Inc.
Financial service centers RiteCheck, Pay-O-Matic
Other Radio Shack
Most of these retailers have been our distributors for several years and all have contracts with us, subject to
termination rights, which expire at various dates from 2014 to 2018. In general, our agreements with our retail distributors
give us the right to provide Green Dot-branded and/or co-branded GPR cards and reload services in their retail locations
and require us to share with them by way of commissions the revenues generated by sales of these cards and reload
services. We and the retail distributor generally also agree to certain marketing arrangements, such as promotions
and advertising. Our operating revenues derived from products and services sold at the store locations of Walmart
and our three other largest retail distributors, as a group, represented the following percentages of our total operating
revenues: approximately 64% and 22%, respectively, for the year ended December 31, 2013, 64% and 20%,