Graco 2011 Annual Report Download - page 10

Download and view the complete annual report

Please find page 10 of the 2011 Graco annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 87

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87

Winning at the Point of Decision
Winning at the point of decision
requires more than just good-
looking product displays. It
requires everyday great execution
in partnership with our retail
customers. Our Sharpie® brand
has embraced this winning formula
and, as a result, has gained market
share and expanded the overall
category. By working collaboratively
with our retailers to provide leading
innovation, superior marketing and
strategic category management, we
are driving protable growth for
ourselves and our customers.
To฀win฀in฀the฀marketplace฀we฀must฀excel฀in฀two฀towering฀capabilities฀of฀equal฀stature฀–฀
marketing฀and฀customer฀development.฀Newell฀Rubbermaid฀is฀investing฀to฀develop฀both฀core฀
competencies. This means channeling marketing resources into the big ideas that matter most
and broadening distribution into new channels of growth such as e-commerce. We are also
building฀a฀powerhouse฀customer฀development฀organization฀–฀investing฀in฀the฀technology฀and฀
infrastructure฀to฀develop฀joint฀business฀planning฀processes฀and฀better฀collaborate฀with฀our฀
retail customers to grow our categories and gain market share.
8 NEWELL RUBBERMAID 2011 Annual Report
BUILD AN EXECUTION
POWERHOUSE