Garmin 2014 Annual Report Download - page 4
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Ahead
of the trend
201
4
will be remembered
as the year the target
audience for wearable technology
began the transition from early
adopters to mainstream consumers.
This shift was led by the advanced
engineering that enabled the
development of devices able to be
worn easily and every day, driving
the evolution of the technology
from pure novelty product to one
that provides value.
Over the last decade, we began
developing watches for dedicated
enthusiasts. They have helped
our customers win races, sail the
seas, break par, summit mountains
and land safely, providing robust
and accurate metrics for specic
activities. Nevertheless, we realize
not all our customers are elite
athletes or backcountry explorers.
Therefore, we leveraged our
expertise and pushed further into
the emerging wearable technology
market.
The most recent additions to the
lineup combine practical function
with personalized feedback. We
launched Connect IQ™, our rst-
ever open platform for third-party
developers to create apps for our
watches. The software development
kit (SDK) allows developers to
translate rich sensor data into
new relevant metrics using fully
customizable data screens. Users
can then tailor these apps to meet
their individual needs.
This expansion to our collection
of watches, which now includes
both those intended for exclusive
pursuits as well as lifestyle bands
targeted to all levels of tness,
provided strong growth driven by
the combination of breakthrough
design and market demand, and
is perfectly timed to coincide with
consumers’ newfound comfort
with the use of wearable technology.