Ford 2013 Annual Report Download - page 3

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From building greener products to adopting
greener operations, Ford has shown a
commitment to reducing its impact on
the environment.
Ford’s EcoBoost® engine technology, as well as its
hybrid and all-electric vehicles, stands as evidence
of the company’s commitment to promoting a
greener lifestyle on the road.
Ford has also adopted rigorous manufacturing
standards to reduce the company’s overall
environmental impact. By cutting energy and
water use, as well as emissions and waste,
Ford continues to demonstrate that building better
products begins with building a better world.
Ford is committed to achieving world-class
vehicle quality and desirability. Standardized
global manufacturing processes are in place,
and Ford operates with the goal of achieving
continuous improvement.
Best practices are shared worldwide. In 2013, for
example, Ford added its industry-leading 3-Wet paint
process to four more plants on three continents,
reducing plant emissions and improving vehicle
durability with a chip- and stain-resistant finish.
Success stories include J.D. Power and Associates
honoring Lincoln MKZ with its APEAL award, and the
2013 Fusion and 2013 F-250 and F-350 trucks ranking
No. 1 in their segments in Strategic Vision’s Quality
Index study.
Ford is a recognized safety leader in the industry
with technologies that play an important role in
helping drivers avoid crashes.
Blind Spot Information System®, lane-keeping
alert and active park assist are just a few of the
driver-assist features that have helped Ford earn
top ratings from the National Highway Traffic
Safety Administration and the Insurance Institute
for Highway Safety.
Ford continues to pioneer new technologies such
as inflatable seat belts, next-generation airbags
and its innovative MyKey® system. In 2013, Ford also
celebrated the 10th year of its Ford Driving Skills for
Life program, a global training initiative that teaches
safe driving practices.
Delivering industry-leading technology solutions
that enhance the experience of owning, driving
and riding in a Ford car, utility or truck is a top
priority for the company.
SYNC® with MyFord Touch remains an industry-
leading driver connectivity technology and evolves
with each next-generation upgrade. The EcoBoost®
engine lineup continues to put Ford at the forefront
of fuel-efficiency and performance. Hybrid and
all-electric options have become an essential
part of Ford’s vehicle portfolio.
Identifying what today’s drivers want and creating
vehicles that meet those demands positions Ford
as one of the world’s premier automakers.
Ford Motor Company’s One Ford strategic business plan is centered around the company’s four pillars: Quality, Green,
Safe and Smart. From the dependable toughness of Ford’s iconic F-Series trucks to the fuel-efficiency of the company’s
EcoBoost® engine lineup, from smart technologies such as SYNC connectivity and lane-keeping alert, to the use of
high-strength steel to improve vehicle safety ratings, Ford delivers cars, utilities and trucks equipped with features
and technologies today’s drivers want and value.
Green
Smart
Quality
Safe
Ford Motor Company | 2013 Annual Report 1
Behind the Blue Oval