Ford 2003 Annual Report Download - page 10

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INNOVATIVE
8FORD MOTOR COMPANY
We leveraged some of the
company’s brightest scientists,
researchers and engineers
to transform their technical
innovations into the Ford
Escape Hybrid — the world’s
first hybrid-electric SUV,” says
Mary Ann Wright, Ford Escape
Hybrid chief engineer. “Escape
Hybrid was engineered to be
built on the same line as the
gas-only Escape, and serviced
at a regular Ford dealership.
It is available in both front-
and four-wheel drive and has
all the attributes, functional
performance and passenger
accommodation of the base
Escape ... plus you get to
feel good about what you’re
driving. You don’t change
your life when you buy Escape
Hybrid; you just improve it.”
Customers have a choice today
when they shop for a vehicle
with lower environmental
impact,” says Corey Holter,
Ford Escape Marketing
manager. “But a lot of those
vehicles look odd, offer little
in the way of room, or limit
you as to where or when
you refuel. Escape Hybrid
is a roomy SUV that runs
on gasoline, that you
don’t have to plug in
at the end of the day.
When the electric
motor assists the four-
cylinder engine, it feels similar to a
V-6. And it’s a full hybrid, which means that,
often, when you’re driving through neighborhoods or
in stop-and-go traffic, you’re using zero fuel. Now, how
cool is that?”
World’s first
hybrid -electric SUV
“We leveraged some of the
company’s brightest scientists,
researchers and engineers
to transform their technical
innovations into the Ford
Escape Hybrid — the world’s
first hybrid-electric SUV,” says
Mary Ann Wright, Ford Escape
Hybrid chief engineer. “Escape
Hybrid was engineered to be
built on the same line as the
gas-only Escape, and serviced
at a regular Ford dealership.
It is available in both front-
and four-wheel drive and has
all the attributes, functional
performance and passenger
accommodation of the base
Escape ... plus you get to
feel good about what you’re
driving. You don’t change
your life when you buy Escape
Hybrid; you just improve it.”
“We leveraged some of the
company’s brightest scientists,
researchers and engineers
to transform their technical
innovations into the Ford
Escape Hybrid — the world’s
first hybrid-electric SUV,” says
Mary Ann Wright, Ford Escape
Hybrid chief engineer. “Escape
Hybrid was engineered to be
built on the same line as the
gas-only Escape, and serviced
at a regular Ford dealership.
It is available in both front-
and four-wheel drive and has
all the attributes, functional
performance and passenger
accommodation of the base
Escape ... plus you get to
feel good about what you’re
driving. You don’t change
your life when you buy Escape
Hybrid; you just improve it.”
“
“
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