Express 2010 Annual Report Download - page 6

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1980
AN ICON IS
BORN
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09
00
“I LOOK TO THE PAST WITH A GREAT DEAL OF PRIDE THINKING
ABOUT HOW MUCH EXPRESS HAS EVOLVED IN WHAT HAS SEEMED
LIKE A FEW SHORT YEARS...NOT DECADES. MORE IMPORTANTLY,
HOWEVER, IS THAT IN OUR HISTORY I SEE WHAT WE ARE CAPABLE
OF AND LOOK TO THE NEXT 30 YEARS WITH GREAT ANTICIPATION,
OPTIMISM AND EXCITEMENT.”
2010 was a milestone year for the brand in many regards. On
May 13, 2010, Express was listed for the first time on the New
York Stock Exchange under the ticker EXPR, an event we
marked by ringing the bell and staging the first runway show on
Wall Street in over a decade. Just one week later, we celebrated
the 30th anniversary of the brand, which was also marked
with a milestone issue in Women’s Wear Daily in September.
These events were truly 30 years in the making and were proud
moments for all of the Associates of Express.