Expedia 2010 Annual Report Download - page 91

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Goodwill. The following table presents the changes in goodwill by reportable segment:
Leisure
TripAdvisor
Media Network Egencia Total
(In thousands)
Balance as of January 1, 2009 ........... $2,790,678 $704,749 $43,142 $3,538,569
Additions .......................... 23,781 29,505 — 53,286
Foreign exchange translation .......... 8,849 1,002 2,288 12,139
Balance as of December 31, 2009 ........ 2,823,308 735,256 45,430 3,603,994
Additions .......................... 14,592 40,703 494 55,789
Foreign exchange translation .......... (15,751) 1,738 (3,410) (17,423)
Balance as of December 31, 2010 ........ $2,822,149 $777,697 $42,514 $3,642,360
In 2010 and 2009, the additions to goodwill relate primarily to our acquisitions as described in Note 3 —
Acquisitions and Other Investments.
As of December 31, 2010 and 2009, accumulated goodwill impairment losses in total were $2.8 billion, of
which $2.5 billion is associated with Leisure and $282 million with TripAdvisor Media Network.
Indefinite-lived Intangible Assets. Our indefinite-lived intangible assets relate principally to trade names
and trademarks acquired in various acquisitions.
Intangible Assets with Definite Lives. The following table presents the components of our intangible assets
with definite lives as of December 31, 2010 and 2009:
December 31, 2010 December 31, 2009
Cost
Accumulated
Amortization Net Cost
Accumulated
Amortization Net
(In thousands)
Supplier relationships ............ $288,358 $(240,378) $ 47,980 $287,469 $(230,732) $ 56,737
Technology .................... 232,554 (210,346) 22,208 228,645 (202,997) 25,648
Affiliate agreements ............. 34,782 (26,079) 8,703 34,782 (22,243) 12,539
Customer lists .................. 28,246 (23,066) 5,180 28,259 (22,475) 5,784
Domain names .................. 12,309 (11,206) 1,103 11,770 (10,599) 1,171
Other ......................... 271,955 (248,258) 23,697 270,328 (239,204) 31,124
Total ....................... $868,204 $(759,333) $108,871 $861,253 $(728,250) $133,003
Amortization expense was $37 million, $38 million, and $69 million for the years ended December 31,
2010, 2009 and 2008. Included within amortization expense for 2010 was a charge of approximately $4 million
related to changes in the estimated value of contingent purchase consideration.
The estimated future amortization expense related to intangible assets with definite lives as of December 31,
2010, assuming no subsequent impairment of the underlying assets, is as follows, in thousands:
2011 .................................................................... $ 27,640
2012 .................................................................... 21,790
2013 .................................................................... 16,109
2014 .................................................................... 9,848
2015 .................................................................... 6,534
2016 and thereafter ......................................................... 26,950
Total .................................................................. $108,871
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