Etsy 2015 Annual Report Download - page 7
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We support a diverse group of artists, makers, designers and collectors from around the world—from the solo artisan to the full-time jewelry maker with staff;
from the antique furniture collector to the textile graphic designer partnering with a small-batch manufacturer.
Etsy sellers range from hobbyists to professional merchants, and have a broad range of personal and professional goals. We survey our sellers every two years
and in November 2014, we conducted a survey of U.S. Etsy sellers who made a sale in the preceding 12 months. The 2014 Seller Survey, which included
responses from 4,000 sellers, reveals a unique population of Internet-enabled creative entrepreneurs who are building businesses on their own terms—
prioritizing flexibility, independence and creativity. Some Etsy sellers are looking for extra pocket money, while others depend on their shops to support
themselves and their families. According to our 2014 Seller Survey, among U.S. Etsy sellers:
• 86% are women;
• 95% run their shops from their homes;
• 90% aspire to grow their sales in the future;
• 79% started their Etsy shop as an outlet for creativity;
• 65% started their Etsy shop as a way to supplement income; and
• 76% consider their Etsy shop to be a business.
Etsy buyers visit our marketplace to discover a broad selection of unique goods in dozens of retail categories that are hard to find elsewhere, ranging from a
$5 ornament to a $50 hand-knit sweater to a $2,000 custom-made coffee table. In a 2015 survey of Etsy buyers, 92% agreed that Etsy offers products they
cannot find elsewhere. We believe many Etsy buyers are motivated by more than simply price and convenience; we believe they also value craftsmanship,
artistry, uniqueness, authenticity and sustainability. We find that Etsy buyers want to know how items were made, where they were made and who made them.
In our marketplace, Etsy buyers can enjoy a personalized shopping experience and build relationships through direct interactions with Etsy sellers. Etsy
buyers can also purchase customized items or other bespoke goods from Etsy sellers. By buying in our marketplace, Etsy buyers are supporting creative
entrepreneurs in their local communities and around the world. As of December 31, 2015, there were 24.0 million active buyers on our platform.
Retailers who have joined our Wholesale offering, which we launched in August 2014, are also part of our community. From local boutiques to national
chains such as Land of Nod, Lou & Grey, Macy's and Whole Foods, retailers use our platform to connect directly with Etsy sellers and to add unique and
distinctive items to their store offerings. In 2015, we introduced our Wholesale Retailer Commitments, which are a set of guidelines that our large retail
partners have agreed to follow when
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