Estee Lauder 2007 Annual Report Download - page 18

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17
DKNY Be Delicious continues to be a global favorite. A best seller in travel retail, DKNY Red Delicious is the
newest addition. The new Donna Karan Gold collection reflects the designer’s passion for design and fragrance
in a sensuous new scent inspired by the light of a woman. We are pleased to congratulate Donna Karan on her
FiFi Hall of Fame Award from the Fragrance Foundation this year.
Jo Malone fragrances and candles strike a chord synonymous with chic. The brand’s philosophy of layering
fragrances from your body to your room to the menu for tonight’s dinner party elevates the role of fragrance to
a new level. New to the line this year is the Latin-inspired Blue Agava and Cacao with notes of blue agava and
cardamom. Pomegranate Noir is a sultry fragrance for men and women. It received a prestigious FiFi Award
from the U.K. for Best New Fragrance in Limited Distribution for Men and was also recognized by the British
Society of Perfumers with the 2006 McCorkey Award for Best Female Fragrance. Jo Malone arrived on the
fashionably chic and elegant avenues of Cannes this year with its first free-standing store in France.
Aerin Lauder debuted her luxurious new fragrance, Private Collection Tuberose Gardenia, an homage to the
aspirational elegance that the Estée Lauder brand has always represented.
There’s a new scent in the air at Missoni Profumi with the introduction of acqua, a luxe scent drenched in
“la bella vita” and inspired by the crystal blue waters of the Mediterranean Sea. Island Michael Kors Hawaii
is the third Island fragrance from the designer, who bottled his passion for a jet-set lifestyle and exotic travels
around the globe with his first destination fragrance, Island Michael Kors, in 2005.
Our commitment to the fragrance category is strong. With more than 50% of our fragrance sales embedded
within our core brands, we look to optimize the benefits of our strong, classic line-up and continue to look for
ways to create newness.