Equifax 2004 Annual Report Download - page 9

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business results is made up of the distinct qualities of integrity,
vision, teamwork, discipline and flexibility. These attributes define
who we are as an organization and how we lead as people and as
a company:
Integrity
Above all else, Equifax leads with integrity. As trusted stewards of
sensitive information, we have no greater priority at Equifax than to
assure the integrity of data and to safeguard against the misuse of
data. Accuracy, dependability and truthfulness are essential. Equifax
was founded on the principle of integrity, and it will always be our
most defining quality. The success of any information business lies in
the integrity of its data, technology and people, and we make sure
that any business opportunity we pursue will not compromise the
integrity of our data assets or the individuals and businesses that
have entrusted sensitive information to us.
Vision
Vision is the ability to see around corners and into the future, and to
combine intellect, creativity and “gut instinct” to generate great new
ideas. At Equifax, vision often involves finding synergies within our
own company. Many companies choose to acquire growth, and we
certainly do so when it makes sense. But the growth within our
business over the past 15 years has been produced by applying vision
to our internal capabilities and assets, and by creating opportunity.
Today, the steady stream of products and services from our analytics
and enabling technologies is the result of leveraging our own intellec-
tual talent and technological assets into meaningful new businesses.
5
1994-95
•฀฀Launched฀Equifax฀Decision฀Power
®
•฀฀Entered฀Spain,฀Portugal,฀Chile,฀Peru฀
and฀Argentina
•฀฀Acquired฀40฀credit฀bureaus
•฀฀Acquired฀FBS฀Software
1996-97
•฀฀Spun฀off฀Insurance฀Services฀unit฀into฀
ChoicePoint฀Inc.฀
•฀฀Established฀telco฀and฀utility฀exchanges
•฀฀Launched฀Bankruptcy฀Navigator™,฀
an฀industry฀first
•฀฀Joined฀S&P฀500฀Index
02฀฀฀฀฀฀03฀฀฀฀฀04
OPERATING฀REVENUE
(in millions)
$1,095.3
$1,210.7
$1,272.8