Epson 2010 Annual Report Download - page 30

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5. Issues for Fiscal 2010
Epson’s operating environment is marked by an acceleration of trends including the increasing influence of
developing markets on the global economy and a shift to sustainable industrial and economic activities.
With society being transformed by changes such as these that have overturned traditional assumptions, Epson
believes that customer values are also set to undergo dramatic change.
Accepting this situation as an opportunity, Epson is implementing structural changes as it seeks to go forward on
a new growth path. To do this it will rediscover its traditional strengths, and concentrate management resources
on businesses with growth potential and which are strategically important.
More specifically, under this policy Epson established its SE15 Long-Range Corporate Vision in March 2009,
setting out its vision for the period up to 2015. We also established the SE15 (First Half) Mid-Range Business
Plan, a three-year mid-range business plan beginning in fiscal 2009.
According to the SE15 Long-Range Corporate Vision, Epson will focus on “compact, energy-saving,
highprecision technologies” as its core strengths since its foundation, and will leverage these strengths as it looks
to achieve sustainable growth. Through the formation of Group-wide platforms, Epson seeks to become “a
community of robust businesses” creating products and services that emotionally engage customers worldwide.
Based on the assumption of continuing severe business conditions, the SE15 (First Half) Mid-Range Business
Plan describes how Epson will combine its strengths to respond to this situation. Epson will implement a range
of measures to ensure its return to a profit-generating structure on the path to realizing the SE15 Long-Range
Corporate Vision.
Going forward, Epson will further shift management resources to areas where it can leverage its strengths and to
businesses with growth potential and which are strategically important, and will look to foster new businesses to
drive future growth. On the other hand, for businesses facing a difficult profit scenario due to the worsening of
the business environment, Epson will implement far-reaching structural reforms and rebuild the foundations of
our business. The Company has taken steps to complete measures such as merging and retiring business sites and
making strategic alliances with other companies.
By demonstrating Group synergies and launching speedy and efficient initiatives, Epson is looking to achieve by
2015 both ROS and ROE of 10% or above on a continuous basis in addition to boosting net sales.
Plans for businesses with growth potential
Printers
In printers, Epson will leverage its core and proprietary Micro Piezo inkjet technology to further strengthen the
foundations of its business. In applications that range from consumer through to business markets, Epson will
take the customers’ viewpoint as it develops products that provide ease-of-use and which emotionally engage
with users.
Epson will also expand operations by increasing the number of models for emerging markets, and launching
environmentally considerate models. We will also seek to expand into the commercial and industrial sectors
through the application of Micro Piezo technology.
Projectors
As the world’ s leading manufacturer, Epson aims to maintain top share, increase its presence in the high-end
projector market by leveraging the advantages of its core HTPS TFT LCD technology, and enter and develop
new business domains.
Quartz devices and sensors
By making Epson Toyocom a wholly owned subsidiary in June 2009 to improve management
responsiveness and efficiency, Epson aims to reinforce Epson Toyocom’s position as the leading company
in the crystal device market.
Quartz devices will be positioned as the core of Epson’s electronic device businesses. By creating synergies
with its semiconductor and other technologies, Epson will fortify its lineup of sensing devices and applied
products.