Electrolux 2012 Annual Report Download - page 12

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annual report 2012 board of directors report
The Group’s operations include products for consumers as well
as professional users. Products for consumers comprise major
appliances, i.e., refrigerators, freezers, cookers, dryers, washing
machines, dishwashers, room air-conditioners and microwave
ovens, floor-care products and small domestic appliances. Pro-
fessional products comprise food-service equipment for hotels,
restaurants and institutions, as well as laundry equipment for
apartment-house laundry rooms, launderettes, hotels and other
professional users.
In 2012, appliances accounted for 87% (86) of net sales, pro-
fessional products for 5% (6) and small appliances for 8% (8).
Major Appliances Europe, Middle East
and Africa, 31%
Major Appliances North America, 28%
Major Appliances Latin America, 20%
Major Appliances Asia/Pacific, 8%
Small Appliances, 8%
Professional Products, 5%
Share of sales by business area
Operations by business area
• Weak market conditions in core markets in Europe
adversely impacted earnings for appliances, profes-
sional products and small appliances.
• Measures to improve manufacturing footprint were initi-
ated, and SEK 1,032m was charged to operating
income.
• Operating income for appliances in North America
improved significantly and the Group gained market
share.
• Strong volume growth and improved results for the
operations in Latin America.
• Continued good sales growth and earnings trend in Asia.
• Average number of employees increased to 59,478
(52,916), due to the acquired companies Olympic
Group and CTI.
Net sales 2012 compared to 2011
Change, year-over-year, % Net sales
Net sales in
comparable
currencies
Major Appliances
Europe, Middle East and Africa 0.7 3.2
North America 10.9 6.9
Latin America 23.8 34.6
Asia/Pacific 7.0 2.9
Small Appliances 7.8 8.4
Professional Products –5.3 –3.9
Total change 8.3 9.4
Major business events during 2012
September 17. Electrolux launches the first and only pro-
fessional cooking system for consumer homes
Electrolux launches Electrolux Grand Cuisine, a completely new
product category. The ultra-luxury kitchen range is the first pro-
fessional cooking system made specifically for home use and the
first that makes it possible to fully recreate Michelin-star restau-
rant experiences at home. For more information, see
www.grandcuisine.com.
July 3, Electrolux products to be sold at The Home Depot
The Home Depot, the world’s largest home improvement specialty
retailer, will begin selling Electrolux major appliances in the United
States. In a staged roll-out, Electrolux major appliances, under
the Frigidaire, Frigidaire Gallery and Electrolux brands, will be
available for purchase at The Home Depot. The product line will
include ovens, refrigerators, freezers, dishwashers and laundry
machines. For more information go to www.electrolux.com/press.
10