Electrolux 2001 Annual Report Download - page 25

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REPORT BY THE PRESIDENT AND CEO 21
Dear shareholder,
Once again, I’ve had the pleasure of guiding you through the Group’s
recent past and present situation, and giving you a glimpse of our future
as we anticipate it in our vision and strategies.
This annual report also concludes my five years at Electrolux,
a period of dramatic change for our company.
Although the Group’s performance wasn’t the very best in 2001,
I honestly believe that I’m handing over a stronger company to my succes-
sor. Most of the critical elements for future success are in place, including
a more focused and efficient structure. But to stay the world’s number
one choice calls for even more. It calls for understanding end-users and
customers better than our competitors do, and taking the lead in brand
building and product renewal.
I’m confident that I couldn’t leave the company in better hands than
those of Hans Stråberg, to do just that. With a different background and
experience than mine, he will be able to see new opportunities for the Group.
Many thanks for these rewarding years. It’s been a great pleasure
working for Electrolux.
Stockholm, March 2002
Michael Treschow