EMC 2008 Annual Report Download - page 7

Table of Contents
EMC Consumer and Small Business Products Division
In June 2008, EMC formed EMC's Consumer and Small Business Products Division within our Information Storage segment upon its acquisition of
Iomega Corporation. In addition to its strong brand, products, partner ecosystem and worldwide sales channels, Iomega's industry expertise enhances EMC's
reach and focus in the consumer and small business markets. This division also includes EMC Retrospect and EMC LifeLine software.
EMC introduced EMC LifeLine software to help consumers and small office and home office ("SOHO") users safely and securely store, protect and
share all of their digital files from a networked device at any time. The new Linux software, developed by EMC for manufacturers of consumer-grade NAS
appliances, delivers extensive network-based storage, backup, protection and management features for such digital content as business records, photos, music
and video, along with powerful, industry standard media streaming capabilities. Both Iomega and Intel Corporation have introduced devices that utilize EMC
LifeLine software.
In 2008, Iomega introduced a variety of new products, including the Iomega eGo Helium portable hard drive for the Apple MacBook Air notebook. To
provide a link between the home network and the home theater, Iomega introduced Iomega ScreenPlay TV Link and the Iomega ScreenPlay Pro HD
Multimedia Drive to enable customers to access their photos, music and videos from their TV or home theater system. For critical business information,
Iomega launched the eGo Encrypt portable hard drive, a rugged ultra-secure drive with full hardware 128 bit encryption. Iomega also introduced the Iomega
StorCenter ix2 Network Storage device, one of the most advanced and easy-to-use network storage appliances for the home and small business markets,
enabling users to manage their ever-increasing digital world with up to two terabytes of storage, as well as advanced information management, protection and
sharing across multiple devices.
Additionally, Iomega launched numerous new designs and capacity points for its direct-attached external hard drives and began to offer a new
downloadable software bundle that integrates EMC Retrospect Express backup and recovery software with Mozy online backup service, improving the
convenience of securely storing, protecting and accessing important files.
Resource Management and Backup and Recovery Software
EMC's Resource Management software helps customers better store, protect, optimize and leverage their rapidly increasing volumes of information in
complex IT environments. This line-up of products includes the EMC ControlCenter and EMC Visual families of storage resource management software;
PowerPath automated, non-disruptive path management software; the EMC Smarts family of intelligent, automated IT management solutions; and Rainfinity
Global File Virtualization for seamless management of multi-vendor, IP-based NAS, CAS and file servers. In 2008, EMC unveiled EMC Server
Configuration Manager and EMC Configuration Analytics Manager, two new software solutions aimed at helping customers automate configuration and
compliance management across their physical and virtual information infrastructures. The solutions provide customers with a unified approach for managing
their IT infrastructures, including servers, networks, storage and applications, driving IT operational efficiencies, full compliance oversight, reduced business
risk and continuous improvement.
EMC's backup and recovery solutions include EMC NetWorker, EMC Avamar and EMC RecoverPoint. During 2008, EMC significantly expanded its
backup, recovery and archive portfolio by leveraging the latest technologies and continuing to help lower the cost of disk-based backup versus tape. The new
EMC Disk Library 3D 1500/3000 local area network ("LAN") backup-to-disk systems offer policy-based data de-duplicated backup, EMC five-9s (99.999%)
storage platform and IP replication, helping customers ensure availability, reduce the amount of backup data and meet offsite protection requirements without
physically transporting tapes. The updated EMC Disk Library 4000 virtual tape library expands its market leadership by offering features like data de-
duplication, spin down and high-capacity, low-power disk drives to reduce power and cooling.
Additionally, the newest versions of EMC's next-generation backup and recovery solution, EMC Avamar, provide new features including a doubling of
backup capacity per system. Additional features enable customers to use less energy per terabyte backed up and reduce their total cost of ownership compared
to tape. EMC NetWorker Fast Start is a new, simplified package of EMC's backup software designed for growing midsize businesses that cuts deployment
time and decreases the number of installation steps.
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