Digital River 2011 Annual Report Download - page 5

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content moves online, clients continue to look for
new ways to monetize their products and we’re in an
excellent position to help drive and shape the shift that
is utilizing our cloud-based billing subscription services.
In the physical goods space, we help our clients sell
products in worldwide markets known for complicated
tax and payment requirements, and keep our clients
compliant with regulatory issues related to importing
and exporting products.
Our scalable cloud-based commerce offering is
fundamental to our strategy and is designed to be there
when our clients need it. Think of us as a utility – you
ip the switch and we’re there when you need us,
always on and exible to scale when demand for our
services increases.
Looking ahead, you’ll also see greater focus on
“transparent commerce.” Transparent commerce is our
term for a frictionless buying process for the consumer.
We want to make it easy and quick for consumers to
complete a transaction on any device, anywhere,
anytime. Transparent commerce utilizes a single sign-on
and simplified purchase process using stored, secure
credentials. For our clients, transparent commerce
delivers increased control over their online store through
easy-to-use interfaces and robust reporting.
At the same time, we’ll continue our push into global
payments. We’ll help our clients move into emerging
markets, such as Brazil, Russia, India and China, which
offer tremendous online sales opportunities. Clients
moving into these markets require the experience
of a trusted payment partner and Digital River World
Payments has the solutions that our clients need to grow
their revenue.
Our single-minded focus on driving client revenue
continues to differentiate Digital River in the marketplace.
We were founded on the principle that our success
derivesfromourclients’success;fteenyearslater,we
are more certain than ever of the truth of this
proposition. We believe this focus is a tremendous asset
and we will continue our pursuit to become the revenue
growth experts in global cloud-based commerce.
On behalf of the Digital River board of directors,
I want to extend our thanks to our associates for their
dedication, our clients for their ongoing commitment
and you, our investors, for
your continued trust and
support. We look forward to a
successful 2012.
Joel A. Ronning
Chairman of the Board
and Chief Executive Officer