Dick's Sporting Goods 2012 Annual Report Download - page 15

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Please find page 15 of the 2012 Dick's Sporting Goods annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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WE KNOW OUR MERCHANDISE BECAUSE WE LIVE IT –
OUR SALES TEAM INCLUDES ACCOMPLISHED OUTDOOR
ENTHUSIASTS WITH THE PERSONAL EXPERIENCE
REQUIRED TO HELP CUSTOMERS AT EVERY SKILL
LEVEL SELECT THE RIGHT GEAR.
THE LODGE
In the great outdoors, high-performance equipment isn’t just a luxury — it’s often vital
to success. The Lodge at DICK’S stocks authentic merchandise optimized for a range
of outdoor pursuits, from hunting, camping and fishing, to skiing, kayaking and paddle
boarding. We feature an extensive line of tried-and-true products, such as pocket
knives and lanterns, as well as high-tech items like state-of-the-art GPS systems,
solar-powered chargers and ultra-lightweight camping gear. In every category, we
feature trusted national brands, such as Remington, Shimano, Kelty, Eureka and
Old Town Canoes & Kayaks, alongside a growing assortment of items from our
private brands, including Field & Stream and Köppen. But stocking authentic
merchandise is only the start. Our on-site experts help customers keep their gear
in challenge-ready condition by offering a range of specialty services, including
professional rifle-scope mounting and boresighting, CO2 filling, fishing line winding,
and a broad menu of archery services.
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