Dick's Sporting Goods 2008 Annual Report Download - page 8
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At Dick’s, our passion
f
or sports is matched only by that o
f
our customers. We recognize that these core athletes and
outdoor enthusiasts want a sportin
g
g
oods resource that is as committed to excellence as they are, so we employ an
i
nnovat
i
ve store-w
i
th
i
n-a-store concept, wh
i
ch enables us to del
i
ver a genu
i
ne spec
i
alty store exper
i
ence across a
wide range of pursuits. Through this concept, we unite several sports specialty stores – the
G
olf Pro
S
hop, the Lodge,
the Fitness Center, Footwear, Team S
p
orts and Athletic A
pp
arel – under one roof. Each of our stores offers true
specialty store bene
fi
ts, including authentic merchandise, value-added services and highly trained sales associates.
Together, they del
i
ver the one-stop conven
i
ence, access to exclus
i
ve products, sol
i
d
i
n-stock levels and except
i
onal
purchasin
g
power of a best-in-class retail chain. This winnin
g
combination makes Dick’s the ultimate destination store
f
or outdoor enthusiasts and athletes in every sport, in every season o
f
the year.
UNIQUE SHOPPING EXPERIENCE