Dick's Sporting Goods 2003 Annual Report Download - page 18

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Please find page 18 of the 2003 Dick's Sporting Goods annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Customers value the knowledgeable conversation — about what’s new and what’s working —
found inside a Dick’s Sportsman’s Lodge every bit as much as the purchase itself.
We apply that same attention to detail in our overall store design and selection. We believe that
our compelling new store economics and successful track record of careful, targeted expansion to
geographically contiguous markets continues to yield impressive results.
Dick’s continues to gain market share and improve operating margins through well-considered
store growth in both new and existing markets. In 2003, we opened 22 new stores in 12 states,
representing nine stores in existing markets and 13 stores in new markets.
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