DSW 2015 Annual Report Download - page 10

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Table of Contents
channel specialty retailers. Many of our competitors generally offer a more limited assortment at higher initial prices in a less convenient format than DSW
and without the benefits of the DSW Rewards program. In addition, we believe we successfully compete against retailers who have attempted to duplicate our
format because they typically offer assortments with fewer recognizable brands and more styles from prior seasons, unlike DSW’s current on-trend
merchandise. We believe that our brick and mortar stores provide a competitive advantage by stimulating digital sales, driving growth in DSW segment sales
and providing a convenient location for customers to pick up and return products ordered online.

We have registered a number of trademarks, service marks and domain names in the United States and internationally, including DSW®, DSW Shoe
Warehouse® and DSW Designer Shoe Warehouse®. We licensed our DSW Designer Shoe Warehouse trademark to Town Shoes. We believe our trademarks
and service marks, especially those related to the DSW concept, have significant value and are important to building our name recognition. To protect our
brand identity, we have also protected the DSW trademark in several foreign countries. We also hold patents related to our unique store fixtures, which gives
us greater efficiency in stocking and operating those stores that currently have the fixtures. We aggressively protect our patented fixture designs, as well as
our packaging, private brand names, store design elements, marketing slogans and graphics.

As of January 30, 2016, we employed approximately 11,900 associates. None of our associates are covered by any collective bargaining agreements. We offer
competitive wages, paid time off, comprehensive medical and dental insurance, vision care, company-paid and supplemental life insurance programs,
associate-paid long-term disability and company-paid short-term disability insurance and a 401(k) plan to our full-time associates and some of our part-time
associates. We have not experienced any work stoppages, and we consider our relations with our associates to be good.

Our business is subject to seasonal merchandise trends when our customers’ interest in new seasonal styles increases. New spring styles are primarily
introduced in the first quarter, and new fall styles are primarily introduced in the third quarter.
 
DSW Inc. electronically files reports with the Securities and Exchange Commission ("SEC"), including annual reports on Form 10-K, quarterly reports on
Form 10-Q, current reports on Form 8-K, proxy statements and amendments to such reports. The public may read and copy any materials that DSW Inc. files
with the SEC at:
SEC Public Reference Room
100 F Street N.E.
Washington, D.C. 20549
The public may obtain information on the operation at the SEC Public Reference Room by calling the SEC at 1-800-SEC-0330. The SEC also maintains a
website that contains reports, proxy statements and other information regarding issuers that file electronically with the SEC at www.sec.gov. Additionally,
information about DSW Inc., including its reports filed with or furnished to the SEC, is available through DSW Inc.’s website at www.dswinc.com. Such
reports are accessible at no charge through DSW Inc.’s website and are made available as soon as reasonably practicable after such material is filed with or
furnished to the SEC.
Copies of any of the above-referenced documents will also be made available, free of charge, upon written request to:
DSW Inc.
Investor Relations
810 DSW Drive
Columbus, OH 43219
We have included our website addresses throughout this report as textual references only. The information contained on our websites is not incorporated into
this Form 10-K.
6
Source: DSW Inc., 10-K, March 24, 2016 Powered by Morningstar® Document Research℠
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except to the extent such damages or losses cannot be limited or excluded by applicable law. Past financial performance is no guarantee of future results.