DSW 2010 Annual Report Download - page 28

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Please find page 28 of the 2010 DSW annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Performance Graph
The following graph compares our cumulative total stockholder return of our Class A Common Shares with the
cumulative total return of the S&P MidCap 400 Index and the S&P Retailing Index, both of which are published
indexes. This comparison includes the period beginning January 28, 2006 and ending on January 29, 2011.
Comparison of Cumulative Total Return
1/29/111/30/101/31/092/2/082/3/071/28/06
DOLLARS
DSW Inc.
S&P MidCap 400 Index
S&P Retailing Index
0
50
100
150
200
The comparison of the cumulative total returns for each investment assumes $100 was invested on January 28,
2006 and that all dividends were reinvested.
Company/Index 1/28/06 2/3/07 2/2/08 1/31/09 1/30/10 1/29/11
Fiscal Years Ended
DSW Inc. $100.00 $149.98 $69.06 $37.34 $90.16 $124.54
S&P MidCap 400 Index 100.00 107.97 105.56 66.53 95.38 127.30
S&P Retailing Index 100.00 113.98 93.78 58.53 91.04 115.61
24