D-Link 2014 Annual Report Download - page 6

CASE STUDY: KINGSTON PUBLIC SCHOOL DISTRICT; OKLAHOMA
Located in Kingston, Oklahoma, the Kingston Public School District has been serving local co
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district has more than 1,350 students in pre-K through 12th grade across four school campus
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district strives to offer quality education in a safe, secure environment. But the Kingston School District’s video surveillance infrastructure was behind the times, wit
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handful of outdated Sony VGA analog cameras at the middle school with poor image quality “Like every school, we had students doing silly things on campus, like fighting, smoking, or tr
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Bill Wolff, director of technology. “Those were all concerns, but beyond that, we wanted to de
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out-of-town kids got on campus and did about $20,000–$30,000 worth of damage.” As pressure mounted to upgrade video surveillance, the district entertained a wide variety of was able to provide the best solution: a mix of 160 indoor/outdoor IP cameras, SAN storage,
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working in harmony to bolster campus security at a price far more reasonable than competit
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“We learned that D-Link sells a great product for a much lower cost than some of the other bi ask, ‘Why spend a thousand more dollars per camera than we need to?’” After implementation, Kingston School District’s new IP surveillance system began deterring
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it has prevented numerous cases of vandalism, resulting in the district’s replacement/repair c
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technical expertise, Wolff says D-Link’s support has been an invaluable. “I simply can’t put a price on that,” he said. “Without D-Link’s help and support—both before
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probably been a mess, to be honest. Today, the system is running great and I haven’t had to
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technical director’s standpoint, it’s absolutely perfect.”
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shelf presence at Wal-Mart in 2014, offering a line of Day & Night and Pan & Tilt Wi-Fi Cameras for DIY simple home security and monitoring. D-Link continued to earn market share in the enterprise market, selling connectivity and surveillance solutions to businesses across a variety of vertical markets. With a complete set of complementary solutions including switching, wireless, IP surveillance, network security, and network storage products, D-Link was able to compete in a crowded marketplace and win projects on a consistent basis. With a growing base of security integrators and IT solution providers incentivized with competitive training and promotional programs, D-Link was better able to find businesses in need of infrastructure upgrades or builds. D-Link also continued to work with major service providers, providing their customers with an array of broadband solutions. D-Link utilized sophisticated marketing techniques to communicate to consumers across North America. With expanded campaigns that include banner ads, YouTube advertising, billboards, and search and display remarketing, the company has been developing and delivering compelling brand collateral across a wide range of engagement channels. Moving forward,
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