D-Link 2013 Annual Report Download - page 6

CASE STUDY
PASSENGER AND TRAFFIC SURVEILLANCE SYSTEM, BUDAPEST
The Centre for Budapest Transport (BKK) received funding from the EU to upgrade its
tram services across the city. The tram line, opened in 1984, is one of the busiest tram
lines in Budapest with trams running every three minutes during rush hour. This heavy
use has resulted in the need for an extensive upgrade while keeping passenger safety
as the number one priority.
As part of the upgrade to the existing infrastructure, BKK required a solution to provide
passenger security, monitor the network, and prevent damage and vandalism. After
examining potential solutions, the management of the BKK decided to implement
an IP-based surveillance system with high-resolution and vandal-proof night-vision
cameras. Based on their versatility and value, they chose D-Link IP cameras.
BKK used 88 DCS-6314 Full HD WDR Varifocal Day and Night Outdoor Dome Network
Cameras to monitor passengers waiting for trams at all stops along the route. The
ceiling-mounted cameras use a 1.3MP sensor and varifocal lens to provide crystal
clear and remotely adjustable images at every stop. This, coupled with a built-in IR LED
illuminator for low-light and night-vision, reduces vandalism day and night.
BKK also installed ve DCS-6210 Outdoor Full HD Vandal-Resistant Mini Fixed Dome
Network Cameras to monitor elevators and report malfunctions. The camera’s
compact size makes it perfect for installing in conned environments.
Both the DCS-6314 and DCS-6210 cameras use the NETAVIS VMS system, a scalable
server-based surveillance system that fully integrates with D-Link cameras, allowing
the BKK to play back live and archived footage easily. The NETAVIS VMS system can
also record live video in HD quality. With live video monitoring from the control room,
Emergency Services can be deployed promptly and warnings can be announced
through loudspeakers. Based on the success of the project, BKK plans to expand this
system to monitor bridge tracks around the city using the D-Link DCS-7513 cameras.
Their high-resolution 3MP images and long distance infra-red LEDs make it the right
choice for the BKK. With plans for tram line upgrades, there are further opportunities
for D-Link to supply this growing market.
In 2014, D-Link Europe will be focusing
efforts on finding new routes to market
by approaching new channel partners
that specialize in areas such as maternity,
pharmacy, travel, mobile and digital
lifestyles. This will further develop the
company’s standing as a leader in Wireless
AC. These new routes to market also
support the crucial launch of D-Link’s
range of Connected Home products,
which will see a significant push in the
coming year.
In the Telco arena, 2014 will be the year
for LTE across Europe and D-Link will
be working closely with key providers
in this sector. D-Link Europe will also
use its position as a leading vendor
in IP Surveillance to open up further
opportunities in this sector and continue
to grow D-Link Europe’s IP Surveillance
business.
European economic recovery led to dramatic increases in IP surveillance solutions and consumer
services
The economic road to recovery across Europe began
tentatively in 2013, with investment in new infrastructure
rising. This upturn has been reflected by strong growth in
the D-Link Assist service offering, where revenue was up an
incredible 120% on last year. In parallel, across Europe, D-Link
has again seen strong growth in its complete portfolio of IP
Video Surveillance products, with revenue up an impressive
50%, and the range of mobile products seeing a 26% increase
compared with last year.
In 2013, the key focus for the Business Solutions division was to
grow IP Surveillance sales and gain market share in the Smart
and PoE switch market. On top of this, increasing business
wireless sales and the delivery of more D-Link Assist contracts
through the channel added value to the overall proposition. In
the consumer market, the focus was to drive sales of mydlink™
Cloud Services products, including routers, cameras and
storage, while also promoting the dlinkgo range to compete at
the lower-end of the market. In terms of D-Link’s relationships
with Telco/ISPs across the region, the focus was on ADSL/VDSL,
DOCSIS 3.0 Cable, 4G/LTE and GPON, and investing resources
on key technologies and accounts.
Building relationships with professional security rms has also
contributed to D-Link Europe’s sales and growth. Meanwhile,
the education sector continues to be a key focus for both
networking and IP Surveillance products. Across the region,
D-Link Europe has also increased its presence amongst key
players in the retail channel thanks to D-Link’s comprehensive
home surveillance solutions.
Key products across the region in the past year have included
the excellently received DGS-1510 range of smart switches,
which have kept D-Link at the forefront of the networking
arena. In addition, continuous additions and improvements
to the range of IP Surveillance cameras meant that end-user
requirements – from the simplest of home cameras, right up to
enterprise-class installations – were met. These have continued
to be supported by a range of infrastructure solutions that
enable customers to receive a comprehensive solution.
D-Link Europe has worked hard over the past year to continue
to strengthen its relationships within the channel. Additionally,
building relationships with new channel partners in areas
such as the traditional CCTV installer market has continued
to be receptive thanks to D-Link’s flexible alternatives to their
traditional solutions.
The launch of the mydlink™ EyeOn™ Baby Monitor was a
key promotion for D-Link Europe in 2013 and propelled the
company into a completely new marketplace. Supported
by an attention-grabbing deal with 20th Century Fox and
comprehensive social media campaign, the product has been
a hit across Europe and has enabled new channels to open in
leading retail outlets across the region.
Other notable eorts include the launch of a much simpler to
navigate company website, and an increased presence on social
media across the region. Partner support has been bolstered
with an updated partner program and portal, and training
materials in the D-Link Academy.
Europe
Source: Gartner, Inc., “Forecast: Enterprise Network Equipment by Market Segment, Worldwide, 2011-2018,
2Q14 Update" By Christian Canales, Naresh Singh, Joe Skorupa and Severine Real. 30 June 2014
Chart create by D-Link based on Gartner data.
The Gartner Report(s) described herein, (the "Gartner Report(s)") represent(s) data, research opinion or viewpoints published, as part
of a syndicated subscription service, by Gartner, Inc. ("Gartner"), and are not representations of fact. Each Gartner Report speaks as of
its original publication date (and not as of the date of this Filing) and the opinions expressed in the Gartner Report(s) are subject to
change without notice.
End-User Spending on Enterprise Network Equipment by Region,
2011-2018(Millions of Dollars)-Eastern and Western Europe
9,305
9,213
9,407
9,594
9,743
9,847
9,915
10,027
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