D-Link 2002 Annual Report Download - page 13

D-Link European Market
D-Link Europe Ltd. operates in 17 European countries and togeth-
er make up the European region of D-Link business units. In 2002,
the European region successfully threaded new consumer-based
products to their established retail and e-tail channels, while deliv-
ering advanced high-end gear and equipment through their deeply
entrenched, well established distribution and reseller channels.
In Europe, strategically targeting standard-based emerging Internet
connectivity growth market segments for both business-to-busi-
ness, business-to-consumer and mass markets, has allowed the
European business units to leverage a stratification strategy for
D-Link products right where the need exists, thereby pro-
viding a relationship-based solutions approach to the
European region.
D-Link UK business unit provided a fully integrated high
performance infrastructure for a professional football team.
Leeds United Football Club (LUFC) is a prominent club in
the English football Premiership, which has enjoyed signifi-
cant success both in England and Europe over recent years
whilst playing to record crowds. But as with any club,
record sales and an ever-expanding range of services and
corporate offerings have put extra demand on the supporting
infrastructure of LUFC's IT framework. D-Link to the rescue.
Charmaine Doherty, IT Manager of Leeds United
Football Club, worked with D-Link to plan and imple-
ment an IT Strategy for voice, data, and computing require-
ments at LUFC.
"Now D-Link solutions form the fundamental backbone to our informa-
tion technology infrastructure and manage not only the sheer volume of
traffic, but also the wide variance of traffic load,” said Doherty. “The
performance of the D-Link products, particularly their robustness and
reliability have been crucial to our business success. The network is now
stable and easy to use and support.”
"D-Link products have
demonstrated they have
the versatility, flexibility
and reliability to operate
in the most taxing of
environments and we are
glad to be associated with
LUFC's success."
-Charmaine Doherty
LUFC
In Europe today, mobile networking is rapidly changing the
wireless connectivity market segment from an emerging
technology to the mainstream
Europe is currently the
second largest market
segment for DSL Broadband
Worldwide Broadband Lines
at Q4 2002 (DSL) source: Point Topic
D-Link Europe Building
Networking Solutions and
Infrastructure for Sports Team
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