Creative 2013 Annual Report Download - page 3

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3
CREATIVE TECHNOLOGY LTD AND ITS SUBSIDIARIES
With a built-in multi-core Sound Blaster SB-Axx1 sound chip, the Sound Blaster EVO ZxR and Sound Blaster EVO Zx headsets
can now deliver detailed, immersive audio that was previously only enjoyable with a Creative Sound Blaster PC sound card. These
headsets can intelligently enhance audio in real time, and can even enhance the dialog clarity of movies with our proprietary SBX
Dialog Plus technology.
In the speaker products category, we complemented our comprehensive range of wireless speaker systems with even more exciting
new models - the agship self-calibrating modular Creative D5xm and Creative D3xm; the high-performance Creative T4 Wireless
Signature Series 2.1, Creative T30 Wireless Signature Series 2.0 and Creative T15 Wireless 2.0; the power-efcient, multi-channel
Inspire T6300, Inspire T3300 and Inspire T3150; and the fun and versatile Creative Airwave HD and Creative Airwave series of
portable Bluetooth wireless speakers specially designed for a vibrant mobile digital lifestyle.
For the earphones and headset products category, new models were added to the premium Aurvana series and the trendy Creative
Hitz series was created to complement the new lineup of headsets. Previewed at the recent IFA Show 2013 in Berlin, the Aurvana
Platinum and the Aurvana Gold are audiophile-grade headsets packed with a dazzling array of groundbreaking technological features
such as the all-new ShareMe technology that allows two listeners of ShareMe-enabled Creative wireless headsets to easily link the
two headsets wirelessly to a single smart device and share their audio simultaneously.
Looking ahead, for the current scal year, the Group expects no major improvement in the difcult and uncertain market conditions,
and the overall market for the Group’s products remains challenging. However, the recently introduced new products provide good
potential growth opportunities for the Group. Together with a lower operating cost structure, we are in a good position to start to
re-grow our business.
In addition, following on from the licensing agreement mentioned earlier, we will also be engaging in discussions to further monetize
our valuable patent portfolio, particularly our formidable collection of over 100 patents in the eld of 3D graphics and media processing.
Thank you
Sim Wong Hoo
Chairman & Chief Executive Ofcer